Best tools, by job
One page per measurement job: what to look for, then the tools ranked by the Analytics1 Score, a published score built from each vendor’s own pages. Partner status has no effect on the score. Some links are affiliate links. The category winners are on one page: top analytics tools of 2026.
#1: WhatConverts
Best call tracking software for small businesses (2026)
Call tracking platforms compared by job: CallRail, WhatConverts, CallTrackingMetrics, Invoca and Google Ads' free option, with how to choose between them.
#1: Sprout Social
Best social media analytics tools for small teams and agencies (2026)
Social analytics and listening tools by job: scheduling with performance reports, brand mention monitoring, link-in-bio clicks, and agency client reporting.
#1: Survicate
Best survey tools for customer feedback and NPS (2026)
Survey tools by job: general surveys, in-product and website feedback, NPS programmes and research panels, with SurveyMonkey, Survicate, Typeform, Google Forms, Tally and Qualtrics.
#1: Hotjar
Best heatmap and CRO tools for small business websites (2026)
Heatmaps, session recordings, A/B testing and on-site conversion tools: Microsoft Clarity, Hotjar, Crazy Egg, VWO, Leadpages and POWR, by the job each does.
#1: Semrush
Best rank tracking tools for SEO and AI search (2026)
Rank trackers and SEO platforms by job: Google Search Console, Semrush, Ahrefs, SE Ranking, AccuRanker, and OmniSEO for visibility in AI answers.
#1: Databox
Best marketing reporting and dashboard tools for agencies (2026)
Client reporting and marketing dashboards compared: AgencyAnalytics, Looker Studio, DashThis, Databox, Whatagraph, and ClickUp for the reporting workflow.
#1: RB2B
Best website visitor identification tools for B2B (2026)
Tools that name the companies visiting your website, and the sales data platforms around them: Leadfeeder, Apollo.io, Amplemarket, HubSpot (Clearbit), RB2B and Albacross.
#1: Mailchimp
Best email marketing tools for analytics and deliverability (2026)
Email platforms and deliverability tools by job: Sender, GetResponse, Mailchimp, Klaviyo, Brevo, plus InboxAlly, Bouncer and Google Postmaster Tools for inbox placement.
#1: Mixpanel
Best product analytics tools for SaaS and apps (2026)
Product analytics platforms for funnels, retention and cohorts: Mixpanel, Amplitude, PostHog, Heap and Pendo, with when GA4 is enough and when to add predictive modelling.
#1: Shopify Analytics
Best ecommerce analytics tools for Shopify and Amazon sellers (2026)
Ecommerce analytics by job: Shopify Analytics and GA4 for the store, DataHawk for Amazon and Walmart, Triple Whale for ad attribution, Synder for accounting data, Adwisely for ads.
#1: WhatConverts
Best marketing attribution tools for small and mid-size businesses (2026)
Attribution tools by business model: GA4 for web, WhatConverts and CallRail for calls and leads, Triple Whale and Hyros for paid ads, Dreamdata for B2B revenue.
#1: Unbounce
Best landing page builders with A/B testing and analytics (2026)
Landing page builders for paid campaigns and lead generation: Leadpages, Unbounce, Instapage, Kartra and Carrd, compared on testing, analytics and integrations.
#1: Zendesk
Best live chat software for small business websites (2026)
Live chat and AI chat tools for small business and ecommerce sites: Tidio, Intercom, LiveChat, Crisp and Zendesk, with how to measure what chat is worth.
#1: Apollo.io
Best cold email software with deliverability and analytics (2026)
Cold email platforms for B2B outreach: Instantly, Apollo.io, Amplemarket, Lemlist and Smartlead, plus the verification and deliverability steps that make the analytics meaningful.
#1: Quo (formerly OpenPhone)
Best virtual phone systems with call analytics for small business (2026)
Cloud phone systems with call reporting: Aircall, CallHippo, KrispCall, Calilio, 800.com, RingCentral, Dialpad and Quo (formerly OpenPhone), and where call tracking fits.
#1: Brand24
Best AI search visibility tools for tracking ChatGPT and AI Overviews (2026)
Tools that track how AI assistants mention and cite your brand: OmniSEO, Otterly.AI, Profound, Semrush's AI toolkit and Brand24's AI visibility feature.