Roundup · Surveys and feedback
Best survey tools for customer feedback and NPS (2026)
The short answer
For one-off questionnaires, Google Forms or Tally cost nothing and do the job. For ongoing NPS and feedback inside your website or product, a feedback tool such as Survicate is built for it. SurveyMonkey and Qualtrics suit research: larger question banks, analysis, and access to paid respondent panels. Typeform suits conversational, one-question-at-a-time forms.
On this page 4 sections
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Analytics1 Score result
#1 survey tools for customer feedback and NPS, by the Analytics1 Score: Survicate (92/100)
- #2 SurveyMonkey 90
- #3 Outgrow 88
Scored from vendors’ own published pages with fixed weights; partner and sponsor status are not inputs. How the score works.
How to choose
| If you need | Look for |
|---|---|
| NPS or CSAT after every purchase or ticket | Email, link and in-app triggers, recurring surveys, CRM and help desk integrations |
| Feedback on a specific page or feature | Website and in-product widgets with targeting by URL or event |
| Answers from people who are not your customers | A respondent panel, sold per response |
| Simple one-off questionnaires | A free form builder |
| Analysis of open-text answers | Topic sorting and sentiment, or export to a spreadsheet |
Work out how many responses you need before you pick a plan. The survey sample size calculator and the NPS calculator show the margin of error for a given count.
The ranking
Ranked by the Analytics1 Score, from evidence read on each vendor’s own site on 19 October 2026. Affiliate partners and sponsors are scored by the same rules as everyone else: being a partner or buying a placement has no effect on a score or a position. We have not tested these products in a live account.
- #1
Survicate
92/100
Best for: ongoing NPS, CSAT and in-product feedback
Surveys by website, in-product, mobile app, email, link and chat, with NPS, CSAT, CES and product-market fit templates, AI topic sorting and 50+ integrations including HubSpot, Salesforce, Zendesk and Intercom.
PriceGrowth plan from $114 per month, billed annually (October 2026)
Score breakdown: 92 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedhelp.survicate.com, survicate.com, help.survicate.com Pricing transparency and entry price 4/5 12/15 Starter from $89/month on monthly commitment (100 responses); Growth from $56/mo billed annually; Pro/Enterprise from $349/$569 quotedsurvicate.com Privacy and consent 4/5 12/15 DPA, CCPA, EU hosting, ISO 27001survicate.com Free plan or trial 5/5 10/10 Free plansurvicate.com Setup effort 5/5 10/10 Sign up online; website surveys via pop-up/embed, plus link and email surveyssurvicate.com Integrations 4/5 8/10 Pricing: 25+ (Growth), 40+ (Pro), 44+ (Enterprise) integrations; Export API and webhookssurvicate.com, help.survicate.com Support channels 5/5 10/10 Help centre; chat on all tiers (priority on higher); support email in FAQ; call support and dedicated CSM on top tiersurvicate.com - Skip and branching logic: stated by the vendor
- Link and website-embed distribution: stated by the vendor
- NPS or CSAT question types: stated by the vendor
- Response analysis: stated by the vendor
- Response export: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #2
SurveyMonkey
90/100
Best for: general surveys and market research with a respondent panel
400+ templates, an AI survey generator and a research panel for reaching respondents, with a free Basic plan.
PriceTeam Advantage from $30 per user per month, billed annually, minimum 3 users (October 2026)
Score breakdown: 90 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedhelp.surveymonkey.com, help.surveymonkey.com, surveymonkey.com Pricing transparency and entry price 5/5 15/15 Team Advantage $30/user/month billed annually (3+ users); Enterprise custom; monthly price not shownsurveymonkey.com Privacy and consent 5/5 15/15 DPA, CCPA, EU hosting, ISO 27001help.surveymonkey.com, surveymonkey.com, surveymonkey.com Free plan or trial 5/5 10/10 Free plansurveymonkey.com Setup effort 5/5 10/10 Sign up free; share via link or embed via website collectorhelp.surveymonkey.com Integrations 1/5 2/10 App directory (no count stated); public API developer portalsurveymonkey.com, developer.surveymonkey.com Support channels 4/5 8/10 Help centre; email/secure form support; phone on Team Premier; Customer Success access on Enterprisesurveymonkey.com - Skip and branching logic: stated by the vendor
- Link and website-embed distribution: stated by the vendor
- NPS or CSAT question types: stated by the vendor
- Response analysis: stated by the vendor
- Response export: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #3
Outgrow
88/100
Best for: quizzes, calculators and assessments that capture leads
Builds calculators, quizzes, assessments, polls and surveys from 1,000+ templates, embedded or as popups.
PriceFreelancer Limited from $14 per month billed annually ($22 billed monthly) (October 2026)
Score breakdown: 88 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedoutgrow.co, outgrow.co, outgrow.co Pricing transparency and entry price 5/5 15/15 Freelancer Limited $22/month billed monthly ($14/month billed annually); Enterprise/Custom is contact salesoutgrow.co Privacy and consent 1/5 3/15 SOC 2 Type IIoutgrow.co Free plan or trial 5/5 10/10 Free planoutgrow.co Setup effort 5/5 10/10 Sign up, build content, embed on any webpage or share linkoutgrow.co Integrations 5/5 10/10 59 /integration/ pages in sitemap; Zapier 1,000+; API listed as Custom-tier add-onoutgrow.co, outgrow.co Support channels 5/5 10/10 Docs + live chat on all plans; email on Startup Basic/Essentials+; phone on Business; dedicated account manager as Custom add-onoutgrow.co - Skip and branching logic: stated by the vendor
- Link and website-embed distribution: stated by the vendor
- NPS or CSAT question types: stated by the vendor
- Response analysis: stated by the vendor
- Response export: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #4
Typeform
88/100
Best for: conversational forms and lead-capture quizzes
One question at a time forms and surveys with logic, popular for lead capture and onboarding questionnaires.
Score breakdown: 88 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedtypeform.com, typeform.com, typeform.com Pricing transparency and entry price 5/5 15/15 Basic $39/month billed monthly ($28/mo annual) per plan cards; compare table shows $29/$25 (page inconsistent); Enterprise contact salestypeform.com Privacy and consent 5/5 15/15 DPA, CCPA, EU hosting, SOC 2typeform.com, typeform.com Free plan or trial 5/5 10/10 Free plantypeform.com Setup effort 5/5 10/10 Sign up, share link or copy embed codetypeform.com Integrations 1/5 2/10 500+ via Zapier plus ~11 named native apps; no native total stated; Create/Responses/Webhooks APIstypeform.com, typeform.com Support channels 3/5 6/10 Email standard; live chat on Business/Growth; CSM on Enterprise; help centre blocked (403)typeform.com - Skip and branching logic: stated by the vendor
- Link and website-embed distribution: stated by the vendor
- NPS or CSAT question types: stated by the vendor
- Response analysis: stated by the vendor
- Response export: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #5
Tally
74.5/100
Best for: free, flexible forms with generous limits
A document-style form builder with a free tier covering most features; paid plans add branding removal and team features.
Score breakdown: 74.5 of 100
Criterion Points Weighted What we found Core jobs 4/5 24/30 4 of 5 core jobs statedtally.so, tally.so, tally.so Pricing transparency and entry price 5/5 15/15 Pro $24/month billed monthly; yearly = 2 months off; Business $74/monthtally.so Privacy and consent 2.5/5 7.5/15 DPA, EU hostingtally.so Free plan or trial 5/5 10/10 Free plantally.so Setup effort 5/5 10/10 Sign up, build form, share link, embed or popuptally.so Integrations 3/5 6/10 19 integration guides (Sheets, Notion, Airtable, Slack, Zapier, Make, n8n...); public APItally.so, tally.so Support channels 1/5 2/10 Help centre with Contact support page (JS form, unread)tally.so - Skip and branching logic: stated by the vendor
- Link and website-embed distribution: stated by the vendor
- NPS or CSAT question types: stated by the vendor
- Response analysis: not found on the vendor's pages
- Response export: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #6
Google Forms
72/100
Best for: free internal and one-off surveys
Free form builder in Google Workspace, with responses straight into Google Sheets. No targeting, triggers or NPS reporting.
Score breakdown: 72 of 100
Criterion Points Weighted What we found Core jobs 3/5 18/30 3 of 5 core jobs statedsupport.google.com, support.google.com, support.google.com Pricing transparency and entry price 5/5 15/15 Free with a Google account; product page links to Workspace plan comparison but lists no pricesworkspace.google.com Privacy and consent 5/5 15/15 DPA, CCPA, EU hosting, SOC 2 Type IIcloud.google.com, policies.google.com, knowledge.workspace.google.com Free plan or trial 5/5 10/10 Free planworkspace.google.com Setup effort 5/5 10/10 Create a form in Google Forms, share by link/email or embed on a sitesupport.google.com Integrations 1/5 2/10 Google Forms REST API; Sheets link; Workspace Marketplace add-ons (no count stated)workspace.google.com, developers.google.com Support channels 1/5 2/10 Google Docs Editors Help centre; support channels for free users not statedsupport.google.com - Skip and branching logic: stated by the vendor
- Link and website-embed distribution: stated by the vendor
- NPS or CSAT question types: not found on the vendor's pages
- Response analysis: not found on the vendor's pages
- Response export: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #7
Qualtrics
61.5/100
Best for: enterprise research and experience management programmes
Research-grade surveys, panels and experience management for large organisations, sold through sales-led contracts.
Score breakdown: 61.5 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedqualtrics.com, qualtrics.com, qualtrics.com Pricing transparency and entry price 0/5 0/15 Every plan shows Request Pricingqualtrics.com Privacy and consent 2.5/5 7.5/15 CCPA, SOC 2 Type IIqualtrics.com, qualtrics.com Free plan or trial 5/5 10/10 Free planqualtrics.com Setup effort 5/5 10/10 Free account sign-up online; paid platform via Request Pricing/demo; website intercepts use a project deployment code snippetqualtrics.com Integrations 1/5 2/10 Marketplace lists integrations (no total stated); public API docsqualtrics.com, api.qualtrics.com Support channels 1/5 2/10 Public support site with Contact Support link; channels not statedqualtrics.com - Skip and branching logic: stated by the vendor
- Link and website-embed distribution: stated by the vendor
- NPS or CSAT question types: stated by the vendor
- Response analysis: stated by the vendor
- Response export: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
Getting usable answers
- Ask the score question first and one open follow-up. Response rates fall with every extra question.
- Trigger NPS at a consistent point (30 days after purchase, say), or scores move with timing rather than sentiment.
- Report NPS with its margin of error. At around 220 responses NPS is roughly plus or minus 10 points, so a 5-point change may be noise.
- Send scores to your CRM so detractors get a follow-up.
Background: how to measure NPS and NPS vs CSAT vs CES. Comparisons: Survicate vs SurveyMonkey, SurveyMonkey vs Google Forms and SurveyMonkey alternatives.
Free toolSurvey sample size calculator: How many responses a survey needs for a given margin of error and confidence, with the finite population correction.
Questions
- What is the best free survey tool?
- For most one-off surveys, Google Forms and Tally are free and sufficient. SurveyMonkey also has a free Basic plan, with limits on responses and features. Free tools rarely include website targeting or recurring NPS triggers.
- Which survey tool is best for NPS?
- Use a tool that can trigger the survey automatically after a purchase, ticket or time in product, and send scores to your CRM. Feedback platforms such as Survicate are built around this; general form builders need manual sends.
Sources
Read next
Survey and customer feedback analytics
What do customers think, and why did they buy or leave?
How to measure NPS (Net Promoter Score)
How to ask the NPS question, calculate the score, choose when and where to survey, and turn the follow-up comments into decisions.
NPS vs CSAT vs CES: which customer metric to use
NPS, CSAT and CES compared: the question each asks, how to calculate it, and when each one is the right measure of customer experience.
Do calculators and quizzes generate leads?
How interactive content (calculators, quizzes, assessments) captures leads and first-party data, which formats suit which businesses, and how to measure it.