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Marketing and agency reporting

By the editors of Analytics1.comLast reviewed 19 October 2026

The short answer

How do we show clients what their marketing did, without a day of spreadsheet work?

On this page 7 sections
  1. Build or buy
  2. The work around the report
  3. At a glance
  4. Guides
  5. Choosing and pricing
  6. Tool profiles
  7. Other tools in this space

An agency report has two jobs: prove the work happened and show whether it moved the client's numbers. Most agencies spend too long on the first and too little on the second. Reporting platforms pull data from ad accounts, analytics, search consoles and call tracking into one branded dashboard, so the hours go into the commentary instead of the copy-paste.

Build or buy

ApproachGood forWatch out for
Looker Studio (free)Agencies with someone who enjoys building dashboardsThird-party connectors for non-Google sources often cost extra and break when APIs change.
Dedicated reporting platformAgencies with many clients and a standard reportPer-client pricing; check it scales with your roster.
SpreadsheetsOne or two clientsHours per month per client, and errors nobody spots.

Read the client reporting dashboard guide for what a good monthly report contains, and best marketing reporting tools to compare the options.

The work around the report

A report shows results; clients also ask what was done and what comes next. Work-management dashboards cover hours and deliverables per client, and a shared journey map agreed at kick-off becomes the measurement plan the report is built on.

At a glance

FeatureAgencyAnalyticsWhatConvertsDataHawk
Reports on85+ marketing platformsCalls, forms, chatsAmazon and Walmart
White labelYesn/s (not stated on the vendor’s site)Yes
Client portalYesn/s (not stated on the vendor’s site)n/s (not stated on the vendor’s site)
Scheduled reportsYesHigher tiersn/s (not stated on the vendor’s site)
AI insightsAgencyAIn/s (not stated on the vendor’s site)Beta
From each vendor’s own website, read 18 October 2026. “n/s” means the vendor’s site does not state it, not that the tool lacks it. Confirm details with the vendor before buying.

Guides

Client reporting dashboards for agencies: what to automate

What a good monthly client report contains, which parts to automate with a dashboard, and how to choose between Looker Studio and a dedicated platform.

How to build a GA4 dashboard in Looker Studio

Connect GA4 to Looker Studio, build a one-page marketing dashboard, avoid GA4 API quota errors, and know when a reporting tool beats a home-made dashboard.

Choosing and pricing

Roundup

Best marketing reporting and dashboard tools for agencies (2026)

Client reporting and marketing dashboards compared: AgencyAnalytics, Looker Studio, DashThis, Databox, Whatagraph, and ClickUp for the reporting workflow.

Alternatives

AgencyAnalytics alternatives: 5 options compared

Alternatives to AgencyAnalytics for client reporting: Looker Studio, DashThis, Databox, Whatagraph and Swydo, by price model and how much set-up each needs.

Pricing

AgencyAnalytics pricing: per-client cost explained

AgencyAnalytics' Core plan at $20 per client per month billed annually, what it includes, the rank tracker and AI tracker add-ons, and how to estimate an agency's bill.

Tool profiles and comparisons

Profile

AgencyAnalytics

Client reporting dashboards and automated reports for marketing agencies.

Profile

Miro

Collaborative online canvas for diagrams, customer journey maps and planning, with 6,000+ templates.

Profile

ClickUp

Work management platform with dashboards of tasks, time and goals, shareable with clients via portals.

Comparison

AgencyAnalytics vs Looker Studio for client reporting

AgencyAnalytics and Google's free Looker Studio compared for agency client reports: connectors, white label, client access, effort and cost.

Comparison

AgencyAnalytics vs DashThis for client reporting

AgencyAnalytics and DashThis compared for agency reporting: pricing model (per client vs per dashboard), integrations, white label, AI and add-ons.

Other tools in this space

Plain links, no commission. Listed so you can compare fairly.

  • Looker Studio: Google's free dashboard builder; native Google connectors.
  • DashThis: Template-led automated reporting for agencies.
  • Whatagraph: Cross-channel reporting with data blending.
  • Swydo: Reporting and monitoring for PPC-heavy agencies.

From our network: Softwares scores business software across many more categories on a published formula.

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