Analytics categories
Start with the question you need answered. Each category explains what that kind of tool does, what it cannot do, and the tools worth comparing.
Web analytics
How many people visit, where do they come from, and what do they do?
GA4, Plausible, Matomo, Mixpanel and PostHog compared by the question each one answers best, for small businesses, SaaS teams and agencies.
Call tracking
Which ad, keyword or page made the phone ring?
How call tracking and lead attribution work, when a business needs them, and how CallRail and WhatConverts differ.
Visitor identification
Which companies are looking at our website?
How B2B tools identify companies visiting your website, what they can and cannot see, and where Leadfeeder and Apollo fit.
Agency reporting
How do we show clients what their marketing did, without a day of spreadsheet work?
Client reporting dashboards for marketing agencies: what to automate, what to keep human, and how AgencyAnalytics compares with Looker Studio.
Surveys and feedback
What do customers think, and why did they buy or leave?
NPS, CSAT and CES surveys, in-product feedback and interactive quizzes: how to collect customer feedback that answers a business question.
Social listening
Who is talking about us online, and is it good or bad?
Social listening and brand monitoring for small businesses: what it tracks, what free alerts miss, and where Brand24 fits.
Ecommerce analytics
Which products, keywords and ads actually make money on Amazon and Walmart?
Marketplace analytics for Amazon and Walmart sellers and agencies: profitability, keyword rank, advertising and inventory in one view.
Predictive analytics
Which customers will churn, buy again or convert, before they do?
Predictive analytics for small and mid-size businesses: what it is, what data it needs, and when a no-code platform beats hiring a data scientist.
SEO analytics
Are we being found in Google, and are AI assistants recommending us?
SEO analytics that matter for small businesses, plus how to track your brand's visibility in ChatGPT, Perplexity, Gemini and Google AI Overviews.
Data enrichment
Who are these leads, and how do we fill in what is missing?
B2B data enrichment explained: filling in company and contact data, waterfall enrichment, and trade data for finding importers and suppliers.
CRO and testing
Why do visitors leave without converting, and what change would fix it?
Heatmaps, session recordings, A/B testing, landing pages, popups and live chat: which conversion tools answer which question, and how much traffic a test needs.
Email analytics
Is our email reaching the inbox, and is it producing clicks and sales?
Email marketing platforms, deliverability and verification tools: what open rates mean after Apple Mail Privacy Protection, and how to measure email by clicks, conversions and revenue.