About Analytics 1

Analytics 1 is a practical guide to analytics for small and mid-size businesses and the agencies that serve them. It starts from the business question and works back to the kind of tool that answers it.

Why it exists

Analytics vendors describe themselves in each other’s terms, so a business looking for call tracking ends up on a product analytics trial, and an agency that needs client reports buys a data warehouse. We try to say plainly what each kind of tool is for, what it cannot do, and what to set up first.

Who writes it

The site is written and maintained by the editors of Analytics1.com. Profiles and comparisons are based on vendors’ own published material and documentation, and they say so. We do not claim to have tested products in live accounts unless a page states that we did. See the editorial policy.

How it is funded

Some links to tools are affiliate links: if you sign up through one, we may earn a commission. That never decides which tools we cover or how we describe them, and we cover competitors we earn nothing from. Details are on the affiliate disclosure page.

Who owns it

Analytics1.com is a Silicon Valley Ventures company. Sister sites include Softwares, which scores business software, and Artificial Intelligences, which compares AI tools.

Contact

Corrections, suggestions and vendor enquiries: contact us.