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Amazon and ecommerce analytics

By the editors of Analytics1.comLast reviewed 19 October 2026

The short answer

Which products, keywords and ads actually make money on Amazon and Walmart?

On this page 7 sections
  1. The questions worth answering
  2. Profit, not just revenue
  3. At a glance
  4. Guides
  5. Choosing and pricing
  6. Tool profiles
  7. Other tools in this space

Seller Central and Vendor Central report a lot, in many separate places, with short history windows. Marketplace analytics platforms pull sales, advertising, organic rank and inventory into one dataset so you can see profit per SKU after fees and ad spend, not just revenue.

The questions worth answering

  • Which SKUs are profitable after referral fees, fulfilment and advertising?
  • Where is organic rank slipping on the keywords that drive sales?
  • Which campaigns are buying sales you would have had anyway?
  • When will a fast seller go out of stock?

Read Amazon seller analytics.

Profit, not just revenue

Marketing tools report revenue before fees, refunds and returns. Syncing every sales channel into the accounting ledger gives the true margin that ROAS and LTV targets should use; and if a managed ads service runs your campaigns, check its reported ROAS against store orders.

Compare the options in best ecommerce analytics tools, and use the break-even ROAS calculator.

At a glance

FeatureDataHawk
AmazonYes
WalmartYes
SKU-level profitabilityAmazon
Advertising and SEO dataYes
Agency multi-accountYes
From each vendor’s own website, read 18 October 2026. “n/s” means the vendor’s site does not state it, not that the tool lacks it. Confirm details with the vendor before buying.

Guides

Amazon seller analytics: the numbers that decide profit

Which Amazon metrics matter (profit per SKU, TACoS, organic rank, buy box, stock cover), where Seller Central falls short, and when a platform helps.

Analytics for Shopify stores: what to measure and how

Shopify analytics versus GA4, setting up the Google and YouTube app and customer events, the store metrics that matter, and when to add surveys or quizzes.

How to set up GA4 ecommerce tracking

GA4 ecommerce tracking: the recommended events from view_item to purchase and refund, the items array, transaction_id deduplication, and how to check revenue against your store.

Choosing and pricing

Roundup

Best ecommerce analytics tools for Shopify and Amazon sellers (2026)

Ecommerce analytics by job: Shopify Analytics and GA4 for the store, DataHawk for Amazon and Walmart, Triple Whale for ad attribution, Synder for accounting data, Adwisely for ads.

Tool profiles and comparisons

Profile

DataHawk

Analytics for Amazon and Walmart sellers, vendors and agencies.

Profile

Synder

Syncs sales, fees, refunds and taxes from Shopify, Stripe, Amazon and 30+ platforms into QuickBooks, Xero and more.

Profile

Adwisely

Runs AI-managed Meta and Google retargeting and prospecting ads for Shopify stores, with human ad specialists.

Other tools in this space

Plain links, no commission. Listed so you can compare fairly.

  • Helium 10: Seller toolkit focused on product and keyword research.
  • Jungle Scout: Product research and sales estimates for Amazon sellers.
  • Shopify Analytics: Built-in reporting for your own Shopify store.

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