Category
Survey and customer feedback analytics
By the editors of Analytics1.comLast reviewed 19 October 2026
The short answer
What do customers think, and why did they buy or leave?
On this page 6 sections
Behavioural analytics tells you what people did. Feedback tells you why. A short survey at the right moment (after a purchase, on cancellation, inside the product) answers questions no traffic report can.
Pick the tool by where the question is asked
| Where | Typical tool | Example question |
|---|---|---|
| On your website or inside your app | Survicate, Hotjar | What nearly stopped you signing up today? |
| By email to a list | SurveyMonkey, Typeform, Google Forms | How likely are you to recommend us? |
| As an interactive calculator or quiz | Outgrow | Which plan fits your team? (and capture the answers) |
Start with how to measure NPS and NPS vs CSAT vs CES.
At a glance
| Feature | Survicate | SurveyMonkey | Outgrow |
|---|---|---|---|
| In-product and app surveys | Yes | n/s (not stated on the vendor’s site) | n/s (not stated on the vendor’s site) |
| Email and link surveys | Yes | n/s (not stated on the vendor’s site) | n/s (not stated on the vendor’s site) |
| Templates | NPS, CSAT, CES, PMF | 400+ | 1,000+ |
| AI features | Sentiment, topics | Survey generator | n/s (not stated on the vendor’s site) |
| Calculators and quizzes | No | No | Yes |
| Free plan | n/s (not stated on the vendor’s site) | Basic | Basic |
Guides
How to measure NPS (Net Promoter Score)
How to ask the NPS question, calculate the score, choose when and where to survey, and turn the follow-up comments into decisions.
NPS vs CSAT vs CES: which customer metric to use
NPS, CSAT and CES compared: the question each asks, how to calculate it, and when each one is the right measure of customer experience.
Do calculators and quizzes generate leads?
How interactive content (calculators, quizzes, assessments) captures leads and first-party data, which formats suit which businesses, and how to measure it.
Choosing and pricing
Roundup
Best survey tools for customer feedback and NPS (2026)
Survey tools by job: general surveys, in-product and website feedback, NPS programmes and research panels, with SurveyMonkey, Survicate, Typeform, Google Forms, Tally and Qualtrics.
Alternatives
SurveyMonkey alternatives: 6 options compared
Alternatives to SurveyMonkey for surveys and feedback: Survicate, Typeform, Google Forms, Jotform, Tally and Qualtrics, by price model and the kind of survey each suits.
Pricing
Survicate pricing: Growth, Pro and Enterprise
Survicate's survey plans from $114 a month billed annually, what changes between Growth, Pro and Enterprise, response limits and the 10-day trial.
Pricing
SurveyMonkey pricing: free, Team Advantage, Team Premier
SurveyMonkey team plans at $30 and $92 per user per month billed annually with a three-user minimum, response limits, the $0.15 overage and the free Basic plan.
Pricing
Outgrow pricing: calculators and quizzes by lead volume
Outgrow plans from $14 a month billed annually ($22 monthly), lead and content limits per plan, startup plans and the free forms and surveys plan.
Tool profiles and comparisons
Profile
Survicate
Customer feedback surveys on your website, in your product, by email and in mobile apps.
Profile
SurveyMonkey
General-purpose online surveys, from quick polls to structured market research.
Profile
Outgrow
No-code builder for calculators, quizzes, assessments and other interactive content.
Comparison
Survicate vs SurveyMonkey
Survicate and SurveyMonkey compared: in-product and on-site customer feedback versus general-purpose surveys and research.
Comparison
SurveyMonkey vs Google Forms
SurveyMonkey and Google Forms compared: cost, logic, analysis, statistical significance, branding and when a free form is enough.
Comparison
Survicate vs Hotjar (Contentsquare) for on-site feedback
Survicate and Hotjar compared for website and in-product surveys: what each is built for, heatmaps and replays vs multi-channel surveys, and pricing.
Other tools in this space
Plain links, no commission. Listed so you can compare fairly.
- Typeform: Conversational one-question-at-a-time forms.
- Google Forms: Free and adequate for simple internal or email surveys.
- Hotjar: Heatmaps and session recordings with on-site feedback widgets.
From our network: Softwares scores business software across many more categories on a published formula.