Alternatives · Agency reporting
AgencyAnalytics alternatives: 5 options compared
The short answer
Agencies look past AgencyAnalytics mainly because it is priced per client, so cost rises with every account, or because they want a free, fully custom option. Looker Studio is free but needs building and connectors; DashThis, Databox, Whatagraph and Swydo are paid reporting tools with different pricing units and depth of customisation.
On this page 5 sections
Why people switch from AgencyAnalytics
- Per-client pricing. AgencyAnalytics' own pricing starts per client per month, so an agency with many small retainers pays for each one.
- Fully custom reports. Teams with an analyst on staff sometimes prefer building exactly what they want in a free tool.
- Business-wide dashboards. In-house teams reporting on one company do not need client portals and white labelling.
What to check before switching
- Connector coverage for every platform your clients use, including call tracking and CRMs, and whether connectors cost extra.
- White label: custom domain, logo and branded emails if clients log in.
- How historical data is fetched: some tools pull history from the source on connection; others only from the day you connect.
- Who owns the data sources. Client accounts should stay in the client's name, with your agency added as a user.
The options
Listed alphabetically, not ranked. Descriptions come from each vendor’s own site as of October 2026; we have not tested these products in a live account. Prices appear only where we read them on the vendor’s pricing page.
DashThis
Best for: if you want simple automated client dashboards
Automated marketing reports built from templates and integrations, priced by number of dashboards rather than by user.
Databox
Best for: if you want KPI dashboards and goal tracking
Dashboards and scorecards that pull metrics from many sources, with goals, alerts and benchmarks. Used by in-house teams as well as agencies.
Looker Studio
Best for: if you want free, fully custom reports
Google's free report builder with native connectors for GA4, Google Ads, Search Console and Sheets. Other platforms usually need a paid partner connector, and every report is yours to build and maintain.
Swydo
Best for: if you want PPC-focused client reporting
Reporting and monitoring for agencies, with templates for paid search and social, scheduled reports and KPI monitoring.
Whatagraph
Best for: if you want cross-channel reports with data blending
Marketing reporting with connectors, data blending across sources and white-label reports for agencies.
Migration notes
- Rebuild your top three report templates first and run them alongside the old reports for one month so clients see consistent numbers.
- Keep metric definitions identical (sessions vs users, key events vs conversions) or month-on-month comparisons will break.
- Tell clients before their login or report email changes.
Staying with AgencyAnalytics? Read AgencyAnalytics vs Looker Studio and AgencyAnalytics vs DashThis. Building in Looker Studio: how to build a GA4 dashboard in Looker Studio. For what a client report should contain, see client reporting dashboards for agencies.
Questions
- Is there a free alternative to AgencyAnalytics?
- Looker Studio is free and connects natively to Google's own products. Connectors for Meta, LinkedIn, call tracking and most CRMs usually come from paid third-party partners, and you build and maintain every report yourself.
- How is AgencyAnalytics priced?
- Per client. Its pricing page showed the Core plan from $20 per client per month, billed annually, in October 2026. Check the page for current terms.
Sources
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