Comparison · Agency reporting
AgencyAnalytics vs Looker Studio for client reporting
The short answer
Looker Studio is free and endlessly flexible, connects natively to Google's own products, and needs paid third-party connectors for most other platforms and someone to build and maintain each report. AgencyAnalytics is a paid platform built for agencies, with its own connectors to 85+ marketing platforms, white-label client portals and automated reports, so less building and more maintenance done for you. Agencies with a data person often stay on Looker Studio; agencies that want reporting off their plate tend to pay.
On this page 4 sections
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Side by side
| Looker Studio | AgencyAnalytics | |
|---|---|---|
| Price | Free (paid Looker Studio Pro for team management) | Per-client pricing; free trial |
| Google sources (GA4, Ads, Search Console, Sheets, BigQuery) | Native, free | Built-in integrations |
| Non-Google sources (Meta, LinkedIn, call tracking, SEO tools) | Partner connectors, often paid separately | 85+ built-in integrations |
| White label and client portal | Share reports; branding is manual | Logo, colours, custom domain, branded client portal |
| Report building | You build every chart | Templates and drag-and-drop dashboards |
| Best for | Custom analysis, teams with SQL or data skills | Agencies reporting to many clients on a schedule |
The hidden cost of free
Looker Studio's price is zero, but connectors for platforms outside Google are usually sold by third parties per source or per account, and someone spends hours building, fixing and updating each client's report when an API changes. Count those hours before comparing prices.
Choose Looker Studio if
- Most client data lives in Google products or a warehouse such as BigQuery.
- You need bespoke analysis that a template will not cover.
- You have someone who enjoys building dashboards.
Choose AgencyAnalytics if
- You report on many clients across many ad, social, SEO and call tracking platforms.
- Clients expect a branded login rather than a shared link.
- Report production is eating account managers' time.
What a good report contains, whichever tool builds it: client reporting dashboards for agencies.
Based on each vendor’s published features as of October 2026. We have not tested these products in a live account. Product names are trademarks of their owners.