Roundup · Agency reporting
Best marketing reporting and dashboard tools for agencies (2026)
The short answer
If you have the time to build and maintain reports, Looker Studio is free and connects natively to Google's products. Agencies that want ready-made connectors, white-label portals and scheduled client reports usually look at AgencyAnalytics, DashThis or Whatagraph. Databox suits in-house teams tracking KPIs and goals. A work-management tool such as ClickUp handles the reporting workflow, not the data.
On this page 5 sections
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Analytics1 Score result
#1 marketing reporting and dashboard tools for agencies, by the Analytics1 Score: Databox (91.4/100)
- #2 AgencyAnalytics 79
- #3 ClickUp 78
Scored from vendors’ own published pages with fixed weights; partner and sponsor status are not inputs. How the score works.
How to choose
| Factor | What to check |
|---|---|
| Connectors | Native connectors for every platform you report on, without a paid third-party connector. |
| Pricing model | Per client, per dashboard, per data source or per user: model it on your client count in a year's time. |
| White label | Your logo, colours and domain on reports and client logins. |
| Commentary | Room for written insight per report; clients read the summary, not the charts. |
| Data freshness | How often each connector refreshes. |
The guide to building a client reporting dashboard covers what to put in it.
The ranking
Ranked by the Analytics1 Score, from evidence read on each vendor’s own site on 19 October 2026. Affiliate partners and sponsors are scored by the same rules as everyone else: being a partner or buying a placement has no effect on a score or a position. We have not tested these products in a live account.
- #1
Databox
91.4/100
Best for: in-house KPI dashboards and goal tracking
KPI dashboards with many integrations, goals and scheduled snapshots, built around tracking a set of metrics over time.
Score breakdown: 91.4 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs stateddatabox.com, databox.com Pricing transparency and entry price 4/5 12/15 Analyst $71/month billed annually (FAQ shows different figures); Custom contact salesdatabox.com Privacy and consent 3.8/5 11.4/15 DPA, CCPA, SOC 2databox.com Free plan or trial 5/5 10/10 Free plandatabox.com Setup effort 5/5 10/10 Sign up free and connect data sourcesdatabox.com Integrations 5/5 10/10 130+ tools stated; API on Analyst and abovedatabox.com, developers.databox.com Support channels 4/5 8/10 Chat and email on paid plans (not Free); embedded engineer on Customdatabox.com - GA4, Google Ads and Meta connectors: stated by the vendor
- Scheduled report delivery: stated by the vendor
- White-label client reports: stated by the vendor
- Custom or calculated metrics: stated by the vendor
- Multi-client management: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #2
AgencyAnalytics
79/100
Best for: agencies that want white-label client reporting with little build time
Client reporting for marketing agencies with 85+ integrations, white-label portals and custom domains, and AI-written insights.
PriceCore plan from $20 per client per month, billed annually (October 2026)
Score breakdown: 79 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedagencyanalytics.com, agencyanalytics.com, agencyanalytics.com Pricing transparency and entry price 5/5 15/15 Core $20 per client per month billed annually; Agency/Agency Pro and 25+ clients via salesagencyanalytics.com Privacy and consent 0/5 0/15 None found on the vendor's pagesagencyanalytics.com Free plan or trial 3/5 6/10 Free trial (14 days)agencyanalytics.com Setup effort 5/5 10/10 Start trial online and connect marketing accountsagencyanalytics.com Integrations 5/5 10/10 85+ marketing integrations; API documentationagencyanalytics.com, agencyanalytics.com Support channels 4/5 8/10 Help centre; chat and email 24h Mon-Fri; free onboarding call; dedicated onboarding on volume pricinghelp.agencyanalytics.com - GA4, Google Ads and Meta connectors: stated by the vendor
- Scheduled report delivery: stated by the vendor
- White-label client reports: stated by the vendor
- Custom or calculated metrics: stated by the vendor
- Multi-client management: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #3
ClickUp
78/100
Best for: running the reporting workflow: tasks, deadlines and status dashboards
Work management with tasks, docs and dashboards. Useful for scheduling and tracking monthly client reporting work; it is not a marketing data connector.
Score breakdown: 78 of 100
Criterion Points Weighted What we found Core jobs 2/5 12/30 2 of 5 core jobs statedclickup.com, clickup.com Pricing transparency and entry price 5/5 15/15 Core $9/user/month billed yearly (regular $12); Enterprise contact salesclickup.com Privacy and consent 5/5 15/15 DPA, CCPA, EU hosting, SOC 2 Type II; ISO 27001clickup.com, clickup.com, clickup.com Free plan or trial 5/5 10/10 Free planclickup.com Setup effort 5/5 10/10 Sign up free onlineclickup.com Integrations 5/5 10/10 1,000+ integrations stated; 50+ native; API on all plansclickup.com, clickup.com Support channels 3/5 6/10 24/7 support all plans; live chat Core+; dedicated success manager on Enterpriseclickup.com - GA4, Google Ads and Meta connectors: not found on the vendor's pages
- Scheduled report delivery: stated by the vendor
- White-label client reports: stated by the vendor
- Custom or calculated metrics: not found on the vendor's pages
- Multi-client management: not found on the vendor's pages
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #4
DashThis
73.9/100
Best for: simple automated agency reports priced per dashboard
Automated marketing reports with templates and white-label options, priced by number of dashboards.
Score breakdown: 73.9 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs stateddashthis.com, dashthis.com, dashthis.com Pricing transparency and entry price 4/5 12/15 Individual $54/month billed monthly ($44 yearly)dashthis.com Privacy and consent 1.3/5 3.9/15 DPAdashthis.com Free plan or trial 3/5 6/10 Free trial (14 days)dashthis.com Setup effort 5/5 10/10 Start trial and connect integrationsdashthis.com Integrations 3/5 6/10 34+ integrations; MCP connector, no public API founddashthis.com Support channels 3/5 6/10 Help centre with tickets; email and AI-assisted chat on all plans; priority support Business+dashthis.com - GA4, Google Ads and Meta connectors: stated by the vendor
- Scheduled report delivery: stated by the vendor
- White-label client reports: stated by the vendor
- Custom or calculated metrics: stated by the vendor
- Multi-client management: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #5
Whatagraph
61.5/100
Best for: agencies that want data blending and polished visual reports
Marketing reporting with built-in connectors, cross-channel data blending and white-label reports.
Score breakdown: 61.5 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedwhatagraph.com, whatagraph.com, help.whatagraph.com Pricing transparency and entry price 2/5 6/15 Max from EUR 999/month billed annually (help centre says EUR 699); Prime custom; demo CTAwhatagraph.com Privacy and consent 2.5/5 7.5/15 DPA, EU hostingwhatagraph.com, whatagraph.com Free plan or trial 0/5 0/10 No free plan or trial foundwhatagraph.com Setup effort 1/5 2/10 Both plans use Get a demowhatagraph.com Integrations 5/5 10/10 Integrations page lists 68; public API as Prime add-onwhatagraph.com, whatagraph.com Support channels 3/5 6/10 Live chat and dedicated CSM on both planswhatagraph.com - GA4, Google Ads and Meta connectors: stated by the vendor
- Scheduled report delivery: stated by the vendor
- White-label client reports: stated by the vendor
- Custom or calculated metrics: stated by the vendor
- Multi-client management: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #6
Looker Studio
55/100
Best for: free, flexible dashboards for teams willing to build them
Google's free dashboard tool with native GA4, Google Ads and Search Console connectors; other platforms usually need partner connectors.
Score breakdown: 55 of 100
Criterion Points Weighted What we found Core jobs 2/5 12/30 2 of 5 core jobs stateddocs.cloud.google.com, docs.cloud.google.com Pricing transparency and entry price 5/5 15/15 Self-service tier at no cost; Pro $9 per user per project per monthcloud.google.com Privacy and consent 0/5 0/15 None found on the vendor's pages Free plan or trial 5/5 10/10 Free plandocs.cloud.google.com Setup effort 5/5 10/10 Connect Google and community connectors; no codedocs.cloud.google.com Integrations 3/5 6/10 23 Google connectors listed; 1,300+ community connectors stated on product pagedocs.cloud.google.com Support channels 1/5 2/10 Docs on Google Cloud; Pro support not stated on pages readdocs.cloud.google.com - GA4, Google Ads and Meta connectors: not found on the vendor's pages
- Scheduled report delivery: stated by the vendor
- White-label client reports: not found on the vendor's pages
- Custom or calculated metrics: stated by the vendor
- Multi-client management: not found on the vendor's pages
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
What the real cost of free looks like
Looker Studio has no licence fee, but connectors for Meta Ads, LinkedIn or call tracking usually come from paid partner connectors, and someone has to fix reports when a connector or schema changes. Price your time against a paid tool. For a step-by-step build, read how to build a GA4 dashboard in Looker Studio.
What a client report should answer
- Did leads or sales go up or down, and why?
- What did we spend, and what did each lead or sale cost? (The CPA calculator helps.)
- What will we change next month?
Comparisons: AgencyAnalytics vs Looker Studio, AgencyAnalytics vs DashThis and AgencyAnalytics alternatives.
Free toolMarketing ROI calculator: Marketing ROI and ROAS from spend, attributed revenue and gross margin, on revenue and on profit.
Questions
- What is the best free marketing dashboard tool?
- Looker Studio is free and connects natively to GA4, Google Ads and Search Console. Data from Meta, LinkedIn and most other platforms usually needs a paid partner connector.
- How do agencies price reporting tools?
- Most agency reporting tools charge per client, per dashboard or per data source. AgencyAnalytics, for example, listed its Core plan from $20 per client per month billed annually in October 2026.
Sources
Read next
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Marketing attribution models explained
First-click, last-click, linear, time-decay, position-based and data-driven attribution, explained with one worked example and how to pick one.
UTM parameters explained (with a free UTM builder)
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