Roundup · Visitor identification
Best website visitor identification tools for B2B (2026)
The short answer
To see which companies visit your site and what they read, start with a dedicated tool such as Leadfeeder or Albacross; HubSpot users get company identification through Breeze Intelligence (formerly Clearbit). If you also want contacts at those companies and outreach in one place, sales platforms such as Apollo.io and Amplemarket combine data, signals and sequences. Person-level identification (RB2B) is US-focused and carries more privacy risk.
On this page 4 sections
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Analytics1 Score result
#1 website visitor identification tools for B2B, by the Analytics1 Score: RB2B (87/100)
- #2 Apollo.io 81
- #3 HubSpot Breeze Intelligence (Clearbit) 78
Scored from vendors’ own published pages with fixed weights; partner and sponsor status are not inputs. How the score works.
How to choose
- Company or person? Most tools name companies from IP data. Person-level identification raises GDPR and state privacy questions.
- Match rate on your traffic. Office networks match well; remote workers on home broadband and mobile match poorly. Trial on your own traffic.
- CRM sync. Identified companies are only useful if they reach the CRM record your sales team works from.
- Filters. Exclude ISPs, existing customers and job seekers, and alert only on high-intent pages such as pricing.
- Where you sell. EU and UK outreach brings in GDPR and PECR.
Background: how to identify companies visiting your website.
The ranking
Ranked by the Analytics1 Score, from evidence read on each vendor’s own site on 19 October 2026. Affiliate partners and sponsors are scored by the same rules as everyone else: being a partner or buying a placement has no effect on a score or a position. We have not tested these products in a live account.
- #1
RB2B
87/100
Best for: US-only person-level identification
Identifies some individual US visitors and their LinkedIn profiles. Check the privacy implications for your market before use.
Score breakdown: 87 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedrb2b.com, rb2b.com Pricing transparency and entry price 4/5 12/15 Starter $79/mo (monthly prices only shown); Pro from $149, Pro+ from $199rb2b.com Privacy and consent 3/5 9/15 DPA, CCPA, SOC 2 Type IIrb2b.com, rb2b.com Free plan or trial 5/5 10/10 Free planrb2b.com Setup effort 5/5 10/10 One script in site header, setup under 5 minutesrb2b.com Integrations 5/5 10/10 Integrations page states 50+ (HubSpot, Salesforce, Slack, Teams, Clay, Zapier, webhook); APIs availablerb2b.com, rb2b.com Support channels 3/5 6/10 Knowledge base, AI chat and AI email on all plans; human escalation on Pro and Pro+rb2b.com - Identifies visiting companies: stated by the vendor
- Identifies individual visitors: stated by the vendor
- CRM sync: stated by the vendor
- Lead scoring, intent or filters: stated by the vendor
- Real-time visit alerts: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #2
Apollo.io
81/100
Best for: finding contacts at identified companies and running outreach in one tool
Large B2B contact and account database with enrichment, email sequences and a dialer, with a free sign-up.
Score breakdown: 81 of 100
Criterion Points Weighted What we found Core jobs 4/5 24/30 4 of 5 core jobs statedapollo.io Pricing transparency and entry price 5/5 15/15 Basic $49/month billed monthly (from pricing page structured data); Professional $99; Custom contact salesapollo.io Privacy and consent 2/5 6/15 CCPA, SOC 2; ISO 27001apollo.io Free plan or trial 5/5 10/10 Free planapollo.io Setup effort 5/5 10/10 Sign up online, connect mailbox; visitor tracking install method not stated on product pageapollo.io Integrations 5/5 10/10 Integrations directory shows 67 results; API docs at docs.apollo.ioapollo.io, docs.apollo.io Support channels 3/5 6/10 Knowledge base; email support@apollo.io; dedicated support on Custom planapollo.io - Identifies visiting companies: stated by the vendor
- Identifies individual visitors: stated by the vendor
- CRM sync: not found on the vendor's pages
- Lead scoring, intent or filters: stated by the vendor
- Real-time visit alerts: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #3
HubSpot Breeze Intelligence (Clearbit)
78/100
Best for: HubSpot customers
Clearbit's company identification and enrichment, now built into HubSpot as Breeze Intelligence.
Score breakdown: 78 of 100
Criterion Points Weighted What we found Core jobs 3/5 18/30 3 of 5 core jobs statedhubspot.com Pricing transparency and entry price 5/5 15/15 Buyer Intent and Data Enrichment listed for Starter, All Products; Starter shows $7 and $20 per seat/mo (Pay Monthly / Pay Annually toggle, mapping unclear); no Breeze Intelligence-specific price...hubspot.com Privacy and consent 5/5 15/15 DPA, CCPA, EU hosting, SOC 2 Type II, consent supportlegal.hubspot.com, trust.hubspot.com, knowledge.hubspot.com Free plan or trial 5/5 10/10 Free planhubspot.com Setup effort 5/5 10/10 Sign up online; HubSpot tracking code on site for buyer intent; enrichment enabled in settingshubspot.com Integrations 1/5 2/10 App Marketplace does not state a total; developer portal links to API documentationecosystem.hubspot.com, developers.hubspot.com Support channels 4/5 8/10 Knowledge base; email and chat from Starter; phone on Pro and Enterprise; Premium gets designated team (free tools: community only)help.hubspot.com - Identifies visiting companies: stated by the vendor
- Identifies individual visitors: not found on the vendor's pages
- CRM sync: stated by the vendor
- Lead scoring, intent or filters: stated by the vendor
- Real-time visit alerts: not found on the vendor's pages
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #4
Leadfeeder
76/100
Best for: a dedicated, company-level view of who visits and what they read
Identifies companies, the pages they viewed and their return visits, with sync to Salesforce, HubSpot, Pipedrive, Zoho and Dynamics.
PriceDiscover plan from EUR 79 per month billed annually (EUR 113 billed monthly), up to 50 identified companies (October 2026)
Score breakdown: 76 of 100
Criterion Points Weighted What we found Core jobs 4/5 24/30 4 of 5 core jobs statedleadfeeder.com Pricing transparency and entry price 4/5 12/15 Discover EUR 113/month billed monthly (EUR 79/month billed annually); Enterprise customleadfeeder.com Privacy and consent 2/5 6/15 DPA, EU hostingleadfeeder.com Free plan or trial 5/5 10/10 Free planleadfeeder.com Setup effort 5/5 10/10 Sign up, add tracking script, companies appear in minutesleadfeeder.com Integrations 4/5 8/10 Integrations page lists 20 native (Salesforce, HubSpot, Pipedrive, Dynamics, Zoho, Slack, Teams, GA, Google Ads, LinkedIn...); Leadfeeder APIleadfeeder.com, leadfeeder.com Support channels 3/5 6/10 Live chat on all plans; shared CSM on Discover/Activate; dedicated CSM on Scale; help centre and academyleadfeeder.com - Identifies visiting companies: stated by the vendor
- Identifies individual visitors: not found on the vendor's pages
- CRM sync: stated by the vendor
- Lead scoring, intent or filters: stated by the vendor
- Real-time visit alerts: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #5
Albacross
73/100
Best for: EU-based teams wanting company identification and intent data
EU-based company identification and intent data for B2B websites.
Score breakdown: 73 of 100
Criterion Points Weighted What we found Core jobs 4/5 24/30 4 of 5 core jobs statedalbacross.com, albacross.com Pricing transparency and entry price 4/5 12/15 Starter EUR 84/month billed monthly (EUR 59/month billed annually); Organisation is Talk to Usalbacross.com Privacy and consent 3/5 9/15 DPA, CCPA, EU hostinghelp.albacross.com, albacross.com, albacross.com Free plan or trial 3/5 6/10 Free trial (14 days)albacross.com Setup effort 5/5 10/10 Start free trial online; copy-paste tracking snippet, setup claimed under 2 minutesalbacross.com Integrations 4/5 8/10 Homepage states 'over 30+ integrations' (Salesforce, HubSpot, Pipedrive, Attio, Slack, Teams, GA); IP to Company API productalbacross.com, albacross.com Support channels 2/5 4/10 Public help centre; priority support on Professional; dedicated CSM on Organisation; chat/email checkmarks on pricing table ambiguousalbacross.com - Identifies visiting companies: stated by the vendor
- Identifies individual visitors: not found on the vendor's pages
- CRM sync: stated by the vendor
- Lead scoring, intent or filters: stated by the vendor
- Real-time visit alerts: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #6
Amplemarket
47.9/100
Best for: sales teams that want data, buying signals and multichannel outreach together
AI sales platform with a B2B contact database, buying-intent signals, enrichment and an AI copilot that builds email, call and social sequences. It uses website visits as a signal; check with the vendor what visitor identification it provides.
Score breakdown: 47.9 of 100
Criterion Points Weighted What we found Core jobs 3/5 18/30 3 of 5 core jobs statedamplemarket.com, amplemarket.com, amplemarket.com Pricing transparency and entry price 2/5 6/15 Startup $600/mo on an annual term (no monthly option); Growth and Elite customamplemarket.com Privacy and consent 1.3/5 3.9/15 SOC 2 Type IIamplemarket.com, amplemarket.com Free plan or trial 3/5 6/10 Free trialamplemarket.com Setup effort 0/5 0/10 Pricing page shows 'Get free trial' and 'Open app' CTAs but self-serve signup path not confirmedamplemarket.com Integrations 4/5 8/10 Integrations page lists 26 (FAQ says 28+): Salesforce, HubSpot, Pipedrive, Zapier, Clay, dialers; REST API and webhooksamplemarket.com, docs.amplemarket.com Support channels 3/5 6/10 Email support and help center on all plans; scaled CSM on Startup; dedicated CSM on Growth and Eliteamplemarket.com - Identifies visiting companies: not found on the vendor's pages
- Identifies individual visitors: stated by the vendor
- CRM sync: stated by the vendor
- Lead scoring, intent or filters: stated by the vendor
- Real-time visit alerts: not found on the vendor's pages
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
Turning visits into pipeline
- Define a high-intent visit: pricing page, two or more visits in a week, or a case study in your core vertical.
- Send only those to sales, with the pages read.
- Research the account and reach the right role with a relevant message, not "I saw you on our website".
- Measure meetings booked from identified accounts against a control period.
Comparisons: Leadfeeder vs Apollo, Amplemarket vs Apollo, Leadfeeder alternatives and ZoomInfo alternatives.
Questions
- Can I see exactly who visited my website?
- Usually you can see the company, not the person. Visitor identification tools match the visitor's IP address to a company network. A few US tools claim person-level matches, which raises privacy and consent questions.
- How accurate is website visitor identification?
- Accuracy depends on your audience. Visitors on office networks match well; remote workers on home broadband, mobile users and VPN users often do not match at all. Trial a tool on your own traffic before committing.
Sources
Read next
B2B visitor identification
Which companies are looking at our website?
How to identify companies visiting your website
How B2B visitor identification works, what match rates to expect, the privacy rules to know, and how to turn a list of companies into sales conversations.
What is data enrichment? A plain guide for B2B teams
Data enrichment explained: what it fills in, how waterfall enrichment works, accuracy and decay, privacy rules, and when to enrich at the form or in the CRM.