Alternatives · Data enrichment
ZoomInfo alternatives: 5 options compared
The short answer
Teams look past ZoomInfo because it sells on custom, usually annual contracts with no public price list, which is a big commitment for a small sales team. Apollo.io and Lusha have free sign-ups and self-serve plans, Amplemarket combines data with AI-led multichannel outreach, Cognism is known for European coverage and phone-verified mobiles, and Leadfeeder starts from companies already visiting your site.
On this page 5 sections
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Why people switch from ZoomInfo
- Contract model. ZoomInfo is sold through sales conversations on custom contracts rather than a public self-serve price list.
- Team size. Small teams often need a few hundred contacts a month, not an enterprise data platform.
- Regional coverage. Teams selling in Europe compare coverage and GDPR handling for their target markets.
What to check before switching
- Coverage test: give each vendor the same list of 50 target accounts and compare email and phone match rates.
- Bounce rate on a verified sample. Run results through a verifier before sending.
- Credit rules: what counts as a credit (view, export, phone reveal) and whether credits roll over.
- Lawful basis for processing if you prospect in the EU or UK.
The options
Listed alphabetically, not ranked. Descriptions come from each vendor’s own site as of October 2026; we have not tested these products in a live account. Prices appear only where we read them on the vendor’s pricing page.
Amplemarket
Best for: if you want data plus AI-led multichannel outreach
An AI sales platform that combines a B2B contact database, buying signals and email, LinkedIn and phone sequences.
Apollo.io
Best for: if you want a self-serve database with sequences
A B2B database (240M+ contacts and 30M+ accounts, by Apollo's figures) with waterfall enrichment, sequences and a dialer, and a free sign-up.
Cognism
Best for: if you sell into Europe and want verified mobiles
B2B contact data with strong European coverage and phone-verified mobile numbers, sold on contracts.
Leadfeeder
Best for: if you want to start from companies on your website
Identifies the companies visiting your site and the pages they read, so outreach starts from demonstrated interest.
PriceDiscover plan from EUR 79 per month billed annually (EUR 113 billed monthly), covering up to 50 identified companies (October 2026)
Lusha
Best for: if you want quick contact lookups from a browser extension
Contact and company data through a Chrome extension and web app, with a free plan and credit-based paid plans.
Migration notes
- Export the contacts you have already paid for and their source fields before your ZoomInfo contract ends; check your contract's terms on retained data.
- Keep a field in your CRM recording which vendor supplied each contact, so you can compare bounce and reply rates later.
- Verify emails before the first sequence on a new tool to protect your sending domain.
Head to head: Apollo vs ZoomInfo and Amplemarket vs Apollo. Background: what is data enrichment. Sending tools: best cold email software.
Questions
- Does ZoomInfo publish its prices?
- No. ZoomInfo is sold on custom contracts through its sales team. Apollo.io and Lusha both offer free sign-ups with self-serve paid plans on their pricing pages.
Sources
Read next
Data enrichment and B2B data
Who are these leads, and how do we fill in what is missing?
What is data enrichment? A plain guide for B2B teams
Data enrichment explained: what it fills in, how waterfall enrichment works, accuracy and decay, privacy rules, and when to enrich at the form or in the CRM.
How to identify companies visiting your website
How B2B visitor identification works, what match rates to expect, the privacy rules to know, and how to turn a list of companies into sales conversations.