Comparison · Data enrichment
Amplemarket vs Apollo.io for B2B prospecting
The short answer
Both combine a B2B contact database with multichannel sequences, a dialer and AI. Apollo.io has a free plan and self-serve paid tiers, so a single founder can start without a sales call. Amplemarket is sold on annual terms, from a $600 per month Startup plan with 2 users and 27,000 contacts, with AI intent signals, job-change alerts and deliverability tools built in. Neither is better in general: Apollo suits teams that want to start small and self-serve, Amplemarket teams ready to commit to an annual outbound platform with more done for them.
On this page 4 sections
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Side by side
| Amplemarket | Apollo.io | |
|---|---|---|
| Entry option | Startup $600 per month, annual term, 2 users | Free plan; Basic and Professional paid tiers |
| Contact data | 27,000 contacts on Startup, 140,000 on Growth | 240M+ contacts and 30M+ accounts (vendor figures) |
| Sequences | Multichannel on all plans | Email sequencing from Basic |
| Dialer and calls | Outbound dialer | Call recording on Professional (pricing FAQ) |
| Intent and alerts | AI intent signals; job-change alerts | Not stated on the pricing page |
| Deliverability | Domain health, deliverability booster, spam checker | Not stated on the pricing page |
| CRM | Integrates with CRMs | Salesforce, HubSpot, Outreach, Salesloft and more |
When Amplemarket fits better
- A sales team is ready for an annual contract and wants a dedicated customer success manager.
- Intent signals and job-change alerts should drive who you contact this week.
- You want deliverability tooling bundled rather than bought separately.
When Apollo.io fits better
- You are a founder or small team and want to start free and pay monthly.
- You mainly need contact lookups and enrichment inside your CRM.
- You want a large self-serve database you can search today.
Either way, test data quality on your own market first: export 100 contacts from your ideal-customer profile, verify the emails, and count bounces and wrong titles before you sequence anyone. A verification tool such as Bouncer costs less than a damaged sending domain.
More options: ZoomInfo alternatives, Apollo vs ZoomInfo and best cold email software.
Based on each vendor’s published features as of October 2026. We have not tested these products in a live account. Product names are trademarks of their owners.
Questions
- How much does Amplemarket cost?
- Amplemarket's pricing page listed the Startup plan at $600 per month on an annual term, with 2 users and 27,000 contacts, in October 2026. Growth and Elite plans were priced on request.
- Does Apollo.io have a free plan?
- Yes. Apollo.io lists a Free plan for light usage alongside Basic, Professional and Custom tiers; on free plans only Gmail accounts can be connected (pricing page, October 2026).