Roundup · SEO analytics
Best AI search visibility tools for tracking ChatGPT and AI Overviews (2026)
The short answer
Small and mid-size businesses usually look at OmniSEO or Otterly.AI, which track brand mentions and citations across ChatGPT, Perplexity, Gemini, Copilot and Google's AI answers. Profound is built for enterprise brand teams. If you already pay for Semrush or Brand24, check their AI visibility features before adding another tool.
On this page 4 sections
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Analytics1 Score result
#1 AI search visibility tools for tracking ChatGPT and AI Overviews, by the Analytics1 Score: Brand24 (70.9/100)
- #2 OmniSEO 69.9
- #3 Semrush AI toolkit 65.9
Scored from vendors’ own published pages with fixed weights; partner and sponsor status are not inputs. How the score works.
How to choose
- Platforms covered: ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, Copilot, Claude.
- Prompt set: you choose the prompts that matter, so price by prompt count matters.
- Mentions vs citations: being named in the answer and being the linked source are different wins.
- Competitor share: how often you appear relative to two or three named competitors.
- Repeat runs: AI answers vary between runs, so tools should sample prompts repeatedly and report trends, not single answers.
The ranking
Ranked by the Analytics1 Score, from evidence read on each vendor’s own site on 19 October 2026. Affiliate partners and sponsors are scored by the same rules as everyone else: being a partner or buying a placement has no effect on a score or a position. We have not tested these products in a live account.
- #1
Brand24
70.9/100
Best for: teams already doing social listening who want AI visibility alongside
Social and web listening that now includes an AI Visibility feature next to mentions, sentiment and AI insights.
PriceIndividual plan from $199 per month billed annually ($249 billed monthly) (October 2026)
Score breakdown: 70.9 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedbrand24.com Pricing transparency and entry price 3/5 9/15 Individual $249/month billed monthly ($199/mo billed annually); Enterprise from $1,499brand24.com Privacy and consent 1.3/5 3.9/15 DPAbrand24.com Free plan or trial 3/5 6/10 Free trial (14 days)brand24.com Setup effort 5/5 10/10 Start trial online, create a project with keywords; no site tag neededbrand24.com Integrations 2/5 4/10 Slack and Microsoft Teams integrations listed; API access as paid add-on ($149)brand24.com Support channels 4/5 8/10 Help centre and help@brand24.com; chat support Team+; Client Success Lead on Business/Enterprisebrand24.com - Brand mentions in AI answers: stated by the vendor
- Three or more AI engines: stated by the vendor
- Tracks cited sources: stated by the vendor
- Competitor share of voice: stated by the vendor
- Prompt-level tracking over time: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #2
OmniSEO
69.9/100
Best for: small and mid-size businesses starting AI visibility tracking
Tracks brand mentions, cited sources and competitor recommendations across ChatGPT, Perplexity, Gemini, Google AI Mode, AI Overviews, Meta AI, Copilot, Claude, Grok and DeepSeek.
PriceEssentials plan from $89 per month ($890 per year billed annually) (October 2026)
Score breakdown: 69.9 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedomniseo.com, omniseo.com Pricing transparency and entry price 4/5 12/15 Essentials $89/month billed monthly ($890/year); Enterprise from $899/mo customomniseo.com Privacy and consent 1.3/5 3.9/15 CCPAomniseo.com Free plan or trial 3/5 6/10 Free trial (7 days)omniseo.com Setup effort 5/5 10/10 Sign up at app.omniseo.com; results in about 60 secondsomniseo.com Integrations 0/5 0/10 Custom integrations on Enterprise only; no API mentionedomniseo.com Support channels 4/5 8/10 Email on Essentials/Professional; email, chat, phone and dedicated GEO specialist (add-on) on Enterpriseomniseo.com - Brand mentions in AI answers: stated by the vendor
- Three or more AI engines: stated by the vendor
- Tracks cited sources: stated by the vendor
- Competitor share of voice: stated by the vendor
- Prompt-level tracking over time: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #3
Semrush AI toolkit
65.9/100
Best for: existing Semrush users
Semrush's AI visibility toolkit adds AI answer tracking to its SEO suite.
Score breakdown: 65.9 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedsemrush.com, semrush.com, semrush.com Pricing transparency and entry price 4/5 12/15 AI Visibility Toolkit $99/monthsemrush.com Privacy and consent 1.3/5 3.9/15 DPAsemrush.com Free plan or trial 0/5 0/10 No free plan or trial foundsemrush.com Setup effort 5/5 10/10 Buy the toolkit online and add a brand/promptssemrush.com Integrations 4/5 8/10 Partner integrations page lists 28; Semrush API documentedsemrush.com, developer.semrush.com Support channels 1/5 2/10 Knowledge base, Academy, webinars; contact channels not listed on pages readsemrush.com - Brand mentions in AI answers: stated by the vendor
- Three or more AI engines: stated by the vendor
- Tracks cited sources: stated by the vendor
- Competitor share of voice: stated by the vendor
- Prompt-level tracking over time: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #4
Profound
61.9/100
Best for: enterprise brand and marketing teams
AI search visibility platform for enterprise marketing, content and PR teams, with enterprise governance features.
Score breakdown: 61.9 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedtryprofound.com, tryprofound.com Pricing transparency and entry price 0/5 0/15 Free Trial and Enterprise (custom); no paid prices publishedtryprofound.com Privacy and consent 1.3/5 3.9/15 SOC 2 Type IItryprofound.com Free plan or trial 3/5 6/10 Free trial (7 days)tryprofound.com Setup effort 5/5 10/10 Get Started sign-up for the trial; Enterprise via demotryprofound.com Integrations 3/5 6/10 9 integrations listed (Akamai, AWS, Cloudflare, Fastly, GA, GCP, Netlify, Vercel, WordPress); API on Enterprisetryprofound.com, docs.tryprofound.com Support channels 3/5 6/10 Help Center; Enterprise support via email, dedicated Slack or dedicated specialist with 24h SLAtryprofound.com - Brand mentions in AI answers: stated by the vendor
- Three or more AI engines: stated by the vendor
- Tracks cited sources: stated by the vendor
- Competitor share of voice: stated by the vendor
- Prompt-level tracking over time: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- --
Otterly.AI
Not yet scored
Best for: monitoring AI answers across the major assistants
Tracks how brands and websites appear in AI-generated answers across ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Copilot and Claude.
Why this tool is not yet scored
We could not confirm enough on the vendor’s own pages to score it: a score needs core-job evidence, a pricing fact and at least three of the other five criteria. It is listed so you can still consider it. Vendors can send documentation through the contact form.
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedhelp.otterly.ai, help.otterly.ai, help.otterly.ai Pricing transparency and entry price 0/5 0/15 Pricing page blocked by bot challenge; help centre links to pricing without prices Privacy and consent 1.3/5 3.9/15 CCPAhelp.otterly.ai Free plan or trial 3/5 6/10 Free trial (7 days)help.otterly.ai Setup effort 5/5 10/10 Buy a plan in the dashboard Billing section via Stripehelp.otterly.ai Integrations 2/5 4/10 Help centre lists Looker Studio connector, GA4, Semrush and MCP; public API at data.otterly.aihelp.otterly.ai, docs.otterly.ai Support channels 3/5 6/10 Help centre, hello@otterly.ai, in-app chat with human handoffhelp.otterly.ai - Brand mentions in AI answers: stated by the vendor
- Three or more AI engines: stated by the vendor
- Tracks cited sources: stated by the vendor
- Competitor share of voice: stated by the vendor
- Prompt-level tracking over time: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
What these tools can and cannot tell you
AI visibility tools run a sample of prompts and record the answers. They cannot see what real users asked, and answers vary between runs, locations and signed-in users. Treat the numbers as a trend line across a fixed prompt set, not as a ranking. Referral traffic from chatgpt.com, perplexity.ai and similar sources in GA4 is the outcome measure.
Method: how to track AI search visibility. Classic rankings: best rank tracking tools. Category: SEO analytics.
Questions
- Can I see AI search traffic in GA4?
- Partly. Visits from links in ChatGPT, Perplexity, Copilot and Gemini usually arrive as referrals from their domains, which you can group in a custom channel. Visits from Google's AI Overviews are counted as Google organic traffic and cannot be separated in GA4.
Sources
Read next
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