Spec sheet · Social listening
Brand24
The short answer
Social listening and media monitoring for brand mentions, sentiment and reach.
On this page 4 sections
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Spec sheet
REF BRAND24- Sources
- Social (X, Facebook, Instagram, YouTube, LinkedIn, Reddit, TikTok and more), news, blogs, forums, reviews, podcasts
- Sentiment
- Positive, negative and neutral classification
- Languages
- Language detection across 108 languages
- AI
- AI Insights, Brand Assistant, AI Visibility
- Free plan or trial
- 14-day free trial, no credit card
- Starting price
- Individual plan from $199 per month billed annually ($249 billed monthly)As of October 2026, from Brand24’s pricing page. Prices change; check before buying.
What Brand24 does
Brand24 tracks mentions of chosen keywords across social media, news, blogs, forums, podcasts, video and review sites, with automatic sentiment classification and reach estimates. Alerts flag spikes in volume or negative mentions.
It is used by small businesses, agencies and PR teams for brand monitoring, competitor tracking and finding conversations to join.
A good fit for
- Small and mid-size brands without a dedicated social intelligence team.
- Agencies monitoring several client brands.
- PR teams measuring coverage of a campaign.
Probably not for
- Brands with a name that is a common word, unless you are willing to build careful exclusions.
- Teams needing full social media management (publishing, inbox) in the same tool.
Alternatives
- Mention: Media monitoring and listening.
- Google Alerts: Free web and news alerts.
Where we discuss Brand24
- Brand24 pricing: plans by keywords and mentions
- Brand24 vs Mention for social listening
- Brand24 vs Brandwatch for social listening
- Best social media analytics tools for small teams and agencies (2026)
- Best AI search visibility tools for tracking ChatGPT and AI Overviews (2026)
- Social listening for small business: a practical start
- How to track brand mentions online
This spec sheet is based on Brand24’s own published materials, read on 18 October 2026. We have not run the product in a live account, and features change; confirm anything important with the vendor. Brand24 is a trademark of its owner; its mention here does not imply endorsement. See our editorial policy.