Comparison · Social listening
Brand24 vs Brandwatch for social listening
The short answer
Brand24 is self-serve social listening with published prices, from $199 per month billed annually, covering social networks, news, blogs, forums, reviews and podcasts with sentiment and AI insights. Brandwatch is an enterprise consumer intelligence suite, sold through demos, with a large historical archive, Iris AI, social media management, influencer marketing and search and AI visibility products. Small and mid-size teams that want to start this week look at Brand24; large brands and agencies needing deep research and historical data look at Brandwatch.
On this page 4 sections
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Side by side
| Brand24 | Brandwatch | |
|---|---|---|
| Buying model | Self-serve, published prices | Demo-led, no prices on the site |
| Entry price | Individual from $199 per month billed annually ($249 monthly) | Not published |
| Sources | Social, news, blogs, forums, reviews, podcasts | Social and web; the vendor describes the world's largest archive of consumer opinion |
| AI | AI Insights, Brand Assistant, AI Visibility | Iris AI, generative AI trend discovery, GenAI monitoring |
| Other products | Listening focused | Social media management, influencer marketing, search intelligence |
| Trial | 14 days, no card | Demo |
When Brand24 fits better
- You want monitoring and alerts running today without a procurement process.
- Budget is in the hundreds a month, not thousands.
- Mentions in reviews, forums and podcasts matter as much as major social networks.
When Brandwatch fits better
- Research teams need long historical data and complex queries across markets.
- You want listening, publishing and influencer work in one enterprise suite.
- Enterprise security, analyst services and account management are requirements.
Before buying either, write the five queries you will run (brand, products, competitors, executives, one category term) and test them in a trial or demo. Coverage and noise differ most on those specific queries.
More options: Brand24 alternatives, Brand24 vs Mention and how to track brand mentions online.
Based on each vendor’s published features as of October 2026. We have not tested these products in a live account. Product names are trademarks of their owners.
Questions
- How much does Brandwatch cost?
- Brandwatch did not publish prices on its website in October 2026; access is sold through a demo and sales process.
- How much does Brand24 cost?
- Brand24's Individual plan was $199 per month billed annually, or $249 billed monthly, with a 14-day free trial (pricing page read October 2026).