Alternatives · Social listening
Brand24 alternatives: 5 options compared
The short answer
People look past Brand24 when its entry price is more than a small brand needs, when free alerts would cover the job, or when an enterprise research team needs deeper history and analysis. Google Alerts is free for web mentions, Mention and Awario are other mid-market listening tools, and Brandwatch and Talkwalker serve enterprise teams.
On this page 5 sections
Why people switch from Brand24
- Entry price. Brand24's Individual plan was $199 per month billed annually ($249 monthly) in October 2026.
- Low mention volume. A small local brand with a handful of mentions a month can track them with free alerts.
- Enterprise research. Large brands may need years of history, image recognition or analyst services.
What to check before switching
- Which sources each tool covers. Access to some social networks' data changes over time; ask about the ones you care about.
- Mention limits and keyword limits per plan against your volume.
- Sentiment accuracy on your own mentions during a trial, especially for sarcasm and industry jargon.
The options
Listed alphabetically, not ranked. Descriptions come from each vendor’s own site as of October 2026; we have not tested these products in a live account. Prices appear only where we read them on the vendor’s pricing page.
Awario
Best for: if you want mid-market listening with lead finding
Social listening and brand monitoring with sentiment, reach and a social selling feature that surfaces posts asking for recommendations.
Brandwatch
Best for: if you want enterprise consumer research
Enterprise consumer intelligence and social listening with large historical data, used by research and insights teams.
Google Alerts
Best for: if you want free web mention alerts
Free email alerts when Google indexes new pages matching your terms. No social coverage, sentiment or dashboards.
Mention
Best for: if you want monitoring plus publishing
Media monitoring and social listening across web and social sources, with publishing and reporting features.
Talkwalker
Best for: if you want enterprise listening alongside Hootsuite
Enterprise social listening and consumer intelligence, now part of Hootsuite, with image and video recognition.
Migration notes
- Export your mention history before cancelling; most tools only collect from the date you add a project.
- Copy your keyword and exclusion rules exactly, then compare one week's mention counts in both tools.
Staying with Brand24? Read Brand24 vs Mention and Brand24 vs Brandwatch. Getting started: social listening for small business and how to track brand mentions online.
Questions
- Is Google Alerts a real alternative to Brand24?
- For a small brand that only needs to know when a web page mentions it, yes. Google Alerts does not cover social networks, has no sentiment analysis and can miss mentions, so it is a starting point rather than a listening tool.
Sources
Read next
Social listening and brand monitoring
Who is talking about us online, and is it good or bad?
Social listening for small business: a practical start
What social listening is, the keywords to track, how to read sentiment and reach, and a weekly routine a small team can keep up.
How to track brand mentions online
Free and paid ways to find every mention of your brand on the web, social media, news, forums and reviews, and what to do with them.