Comparison · Social listening
Brand24 vs Mention for social listening
The short answer
Both monitor brand mentions across social media and the web with sentiment and share-of-voice reporting. Brand24 covers a wide spread of sources, including podcasts, reviews and forums, with AI insights and AI visibility tracking. Mention, now owned by Agorapulse, pairs monitoring with social publishing and engagement. Teams whose main need is listening and reporting lean to Brand24; teams that also want to schedule and reply from the same tool look at Mention.
On this page 3 sections
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Side by side
| Brand24 | Mention | |
|---|---|---|
| Owner | Brand24 | Agorapulse (acquired Mention) |
| Sources | Social, news, blogs, forums, reviews, podcasts | Social and the web (the vendor cites 1 billion sources) |
| Sentiment analysis | Yes | Yes |
| Share of voice | Yes | Yes |
| Historical data | Not stated on the vendor's site | Up to 2 years |
| Social publishing | Not stated on the vendor's site | Yes |
| AI features | AI Insights, Brand Assistant, AI Visibility | AI tools |
Choose Brand24 if
- Listening and reporting are the job, and you already schedule posts elsewhere.
- Reviews, podcasts and forums matter to you as much as social networks.
- You want to see how often AI assistants mention your brand.
Choose Mention if
- You want to monitor, publish and engage in one tool.
- You already use or are considering Agorapulse.
Run the same three or four keyword queries in both trials for a week and compare what each finds; coverage differs most on smaller sites and forums.
How to set up queries that do not drown you in noise: social listening for small business.
Based on each vendor’s published features as of October 2026. We have not tested these products in a live account. Product names are trademarks of their owners.