Roundup · Email analytics
Best email marketing tools for analytics and deliverability (2026)
The short answer
Small businesses on a budget can start with Sender, whose free plan covers 2,500 subscribers, or Brevo. GetResponse and Mailchimp add automation, landing pages and fuller reporting; ecommerce stores usually look at Klaviyo for revenue attribution per email. Reporting tells you nothing if mail lands in spam, so pair any platform with list verification (Bouncer), Google Postmaster Tools and, if needed, a deliverability service such as InboxAlly.
On this page 4 sections
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Analytics1 Score result
#1 email marketing tools for analytics and deliverability, by the Analytics1 Score: Mailchimp (90.4/100)
Scored from vendors’ own published pages with fixed weights; partner and sponsor status are not inputs. How the score works.
How to choose
- Click and conversion reporting over opens. Apple Mail Privacy Protection pre-loads images, so open rates overstate real opens. Judge campaigns on clicks and on conversions in GA4 or your store.
- UTM tagging. Automatic UTM parameters on every link make email visible as its own channel in GA4.
- Revenue attribution if you sell online: orders tied to the email that drove them.
- Deliverability tooling: authentication help (SPF, DKIM, DMARC), bounce and complaint handling, list hygiene.
- Pricing basis: by subscribers or by emails sent. Model it on your list in a year.
The metrics themselves are explained in email marketing metrics. The email list growth calculator shows whether your list is growing net of unsubscribes and bounces.
The ranking
Ranked by the Analytics1 Score, from evidence read on each vendor’s own site on 19 October 2026. Affiliate partners and sponsors are scored by the same rules as everyone else: being a partner or buying a placement has no effect on a score or a position. We have not tested these products in a live account.
- #1
Mailchimp
90.4/100
Best for: a familiar all-round email platform with wide integrations
Email marketing with templates, automations, audience segmentation and reporting, now owned by Intuit.
Score breakdown: 90.4 of 100
Criterion Points Weighted What we found Core jobs 4/5 24/30 4 of 5 core jobs statedmailchimp.com, mailchimp.com, mailchimp.com Pricing transparency and entry price 5/5 15/15 Essentials $13.00/mo for 12 months as printed (promotional); Standard then starts at $20/monthmailchimp.com Privacy and consent 3.8/5 11.4/15 DPA, CCPA, SOC 2mailchimp.com, mailchimp.com Free plan or trial 5/5 10/10 Free planmailchimp.com Setup effort 5/5 10/10 Sign up online, import contacts, build and send campaignsmailchimp.com Integrations 5/5 10/10 300+ integrations on all plans; Marketing and Transactional APIsmailchimp.com, mailchimp.com Support channels 5/5 10/10 Help center; 24/7 email and chat on Essentials/Standard; phone and priority support on Premium; dedicated onboarding specialist on Premiummailchimp.com - Open and click reporting: stated by the vendor
- Deliverability or inbox placement testing: not found on the vendor's pages
- List verification or hygiene: stated by the vendor
- Revenue attribution of email: stated by the vendor
- A/B testing of emails: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #2
Sender
88.4/100
Best for: small lists that want a capable free plan
Email and SMS campaigns, automation, segmentation and campaign analytics. Its Free Forever plan covers 2,500 subscribers and up to 15,000 emails a month.
Score breakdown: 88.4 of 100
Criterion Points Weighted What we found Core jobs 5/5 30/30 5 of 5 core jobs statedsender.net, sender.net Pricing transparency and entry price 5/5 15/15 Standard $6.30/month (annual billing, first-time-user rate, 500 subscribers); Enterprise custom quotesender.net Privacy and consent 3.8/5 11.4/15 DPA, EU hosting, SOC 2 Type IIsender.net, sender.net Free plan or trial 5/5 10/10 Free plansender.net Setup effort 5/5 10/10 Start with free plan, no credit card; drag-and-drop buildersender.net Integrations 1/5 2/10 Integrations directory (WordPress, WooCommerce, Shopify, Zapier, etc.), count not readable; REST API and SMTPsender.net, api.sender.net Support channels 5/5 10/10 Help center; 24/7 email and live chat on all plans; phone and dedicated success manager on Enterprisesender.net - Open and click reporting: stated by the vendor
- Deliverability or inbox placement testing: stated by the vendor
- List verification or hygiene: stated by the vendor
- Revenue attribution of email: stated by the vendor
- A/B testing of emails: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #3
Brevo
86/100
Best for: email plus SMS and transactional email on a budget
Email, SMS and transactional messaging priced by emails sent rather than by contacts, with a free plan.
Score breakdown: 86 of 100
Criterion Points Weighted What we found Core jobs 3/5 18/30 3 of 5 core jobs statedbrevo.com, brevo.com Pricing transparency and entry price 5/5 15/15 Starter $9/month billed monthly (USD, from 5,000 emails/month); Enterprise custom pricebrevo.com Privacy and consent 5/5 15/15 DPA, CCPA, EU hosting, ISO 27001brevo.com, brevo.com Free plan or trial 5/5 10/10 Free planbrevo.com Setup effort 5/5 10/10 Sign up free online; drag-and-drop editor, forms and campaigns without codebrevo.com Integrations 5/5 10/10 Connect Brevo with 150+ digital tools; open API and SDKsbrevo.com, brevo.com Support channels 4/5 8/10 Help center; email support from Starter; phone support on Professional; CSM support and tailored onboarding on Enterprisebrevo.com - Open and click reporting: stated by the vendor
- Deliverability or inbox placement testing: not found on the vendor's pages
- List verification or hygiene: not found on the vendor's pages
- Revenue attribution of email: stated by the vendor
- A/B testing of emails: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #4
GetResponse
76.9/100
Best for: email with automation journeys, landing pages and webinars
Email marketing and automation with promotional, triggered and lifecycle campaigns, automated journeys such as cart recovery, landing pages, webinars and SMS. Free 14-day trial.
Score breakdown: 76.9 of 100
Criterion Points Weighted What we found Core jobs 3/5 18/30 3 of 5 core jobs statedgetresponse.com Pricing transparency and entry price 5/5 15/15 Starter $19/mo billed monthly ($15.58/mo paid annually); Enterprise custom pricinggetresponse.com Privacy and consent 1.3/5 3.9/15 DPAgetresponse.com Free plan or trial 5/5 10/10 Free plangetresponse.com Setup effort 5/5 10/10 Sign up free online, import contacts and send campaignsgetresponse.com Integrations 5/5 10/10 170+ integrations; advanced API to build your own integrationgetresponse.com Support channels 5/5 10/10 Help center; 24/7 support; live chat on all plans; phone support and Dedicated Customer Experience Manager on Enterprisegetresponse.com - Open and click reporting: stated by the vendor
- Deliverability or inbox placement testing: not found on the vendor's pages
- List verification or hygiene: not found on the vendor's pages
- Revenue attribution of email: stated by the vendor
- A/B testing of emails: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #5
Bouncer
64.5/100
Best for: verifying a list before you send, to cut bounces
Email verification that flags invalid, risky and disposable addresses, paid as you go.
Price$8 per 1,000 verifications, pay as you go; credits do not expire (October 2026)
Score breakdown: 64.5 of 100
Criterion Points Weighted What we found Core jobs 2/5 12/30 2 of 5 core jobs statedusebouncer.com Pricing transparency and entry price 5/5 15/15 Pay-as-you-go 1,000 verification credits for $8 (one-off, credits never expire); lowest monthly plan is Deliverability Kit Starter $25/monthusebouncer.com Privacy and consent 2.5/5 7.5/15 DPA, EU hostingusebouncer.com Free plan or trial 3/5 6/10 Free trialusebouncer.com Setup effort 5/5 10/10 Sign up online without a card; upload a list in the app or connect via integrationsusebouncer.com Integrations 4/5 8/10 Integrations page lists 25 apps (Mailchimp, HubSpot, Klaviyo, Brevo, etc.); Email Verification API with docsusebouncer.com, docs.usebouncer.com Support channels 3/5 6/10 Docs and FAQ; email hello@usebouncer.com and contact form; Dedicated Account Manager on Enterprise; chat/phone not statedusebouncer.com - Open and click reporting: not found on the vendor's pages
- Deliverability or inbox placement testing: stated by the vendor
- List verification or hygiene: stated by the vendor
- Revenue attribution of email: not found on the vendor's pages
- A/B testing of emails: not found on the vendor's pages
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #6
InboxAlly
61.5/100
Best for: fixing spam-folder placement and warming new domains
Deliverability platform that uses engagement signals to improve inbox placement, with warm-up for new domains, placement testing and free spam and authentication checkers.
Score breakdown: 61.5 of 100
Criterion Points Weighted What we found Core jobs 2/5 12/30 2 of 5 core jobs statedinboxally.com, inboxally.com Pricing transparency and entry price 4/5 12/15 Starter $149/mo billed monthly; Enterprise custom (contact us)inboxally.com Privacy and consent 2.5/5 7.5/15 DPA, CCPAinboxally.com Free plan or trial 3/5 6/10 Free trial (10 days)inboxally.com Setup effort 5/5 10/10 Self-serve signup; add seed contacts to your ESP and send campaigns (Quick Start ~10 minutes)inboxally.com Integrations 2/5 4/10 Works with any ESP; dedicated one-click guides for Klaviyo and HubSpot; REST APIinboxally.com, inboxally.com Support channels 5/5 10/10 Knowledge base; email and live chat on all plans; phone/Zoom on Premium and Enterprise; dedicated CSM listed on all plansinboxally.com - Open and click reporting: not found on the vendor's pages
- Deliverability or inbox placement testing: stated by the vendor
- List verification or hygiene: stated by the vendor
- Revenue attribution of email: not found on the vendor's pages
- A/B testing of emails: not found on the vendor's pages
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- #7
Google Postmaster Tools
41/100
Best for: free sender reputation and spam rate data for Gmail
Google's free dashboard of your domain's spam complaint rate, reputation and authentication results for mail to Gmail users.
Score breakdown: 41 of 100
Criterion Points Weighted What we found Core jobs 1/5 6/30 1 of 5 core jobs statedsupport.google.com Pricing transparency and entry price 5/5 15/15 Free Google tool; no paid plan offered (requires a Google Account)support.google.com Privacy and consent 0/5 0/15 None found on the vendor's pages Free plan or trial 5/5 10/10 Free plansupport.google.com Setup effort 3/5 6/10 Add sending domain and verify ownership with a DNS TXT or CNAME recordsupport.google.com Integrations 1/5 2/10 Postmaster Tools API exposes spam rate, delivery errors, domain verification and compliance statusdevelopers.google.com Support channels 1/5 2/10 Public Help Center documentation; no direct support channels statedsupport.google.com - Open and click reporting: not found on the vendor's pages
- Deliverability or inbox placement testing: stated by the vendor
- List verification or hygiene: not found on the vendor's pages
- Revenue attribution of email: not found on the vendor's pages
- A/B testing of emails: not found on the vendor's pages
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
- --
Klaviyo
Not yet scored
Best for: ecommerce stores that want revenue reporting per email and flow
Email and SMS built around ecommerce data, with deep Shopify integration and revenue attribution by campaign and flow.
Why this tool is not yet scored
We could not confirm enough on the vendor’s own pages to score it: a score needs core-job evidence, a pricing fact and at least three of the other five criteria. It is listed so you can still consider it. Vendors can send documentation through the contact form.
Criterion Points Weighted What we found Core jobs 3/5 18/30 3 of 5 core jobs statedklaviyo.com, klaviyo.com, klaviyo.com Pricing transparency and entry price 0/5 0/15 Free plan $0 shown; paid Marketing plan price rendered by an interactive calculator that could not be read (Composer add-on $20/month)klaviyo.com Privacy and consent 5/5 15/15 DPA, CCPA, EU hosting, SOC 2 / ISO 27001klaviyo.com, klaviyo.com Free plan or trial 5/5 10/10 Free planklaviyo.com Setup effort 5/5 10/10 Start for free online; connect store/apps via 350+ integrationsklaviyo.com Integrations 5/5 10/10 Integrate with 350+ apps via marketplace; public APIs and developer docsklaviyo.com Support channels 4/5 8/10 Help Centre; paid plans include 24/7 email and weekday live chat; higher support tiers add dedicated training and solutions architect; dedicated CSMs for enterprise; phone not statedklaviyo.com - Open and click reporting: stated by the vendor
- Deliverability or inbox placement testing: not found on the vendor's pages
- List verification or hygiene: not found on the vendor's pages
- Revenue attribution of email: stated by the vendor
- A/B testing of emails: stated by the vendor
Evidence read 19 October 2026. “Not found” scores zero until a vendor page shows it.
Reading email reports honestly
- Treat open rate as a rough deliverability check, not a performance metric.
- Click rate and click-to-open rate compare campaigns; conversions compare email with other channels.
- A bounce rate above about 2% or complaints approaching Google's 0.3% threshold need fixing before anything else.
- Watch unsubscribes per campaign: a spike means a mismatch between promise and content.
Comparisons: GetResponse vs Mailchimp, Sender vs Mailchimp, Bouncer vs ZeroBounce and Mailchimp alternatives. Sending cold email is a different job: see the best cold email software.
Free toolEmail list growth rate calculator: Net list growth rate from new subscribers, unsubscribes, bounces and complaints, and a 12-month projection.
Questions
- Why are email open rates unreliable?
- Apple Mail Privacy Protection, introduced in 2021, pre-loads email images, including tracking pixels, for users who enable it, so many emails register as opened whether or not they were read. Clicks and conversions are more reliable measures.
- What is a good email bounce rate?
- Keep hard bounces well under 2%. Higher rates hurt sender reputation; verify old or purchased-from-events lists before sending, and remove hard bounces immediately.
Sources
Read next
Email marketing analytics and deliverability
Is our email reaching the inbox, and is it producing clicks and sales?
Email marketing metrics that still mean something
Open rate after Apple Mail Privacy Protection, click rate, click-to-open, bounces, unsubscribes and spam complaints, with Gmail's 0.3% spam-rate line and how to measure revenue per email.
UTM parameters explained (with a free UTM builder)
What the five UTM parameters do, naming rules that keep reports clean, common mistakes, and a free in-browser UTM builder.
What is data enrichment? A plain guide for B2B teams
Data enrichment explained: what it fills in, how waterfall enrichment works, accuracy and decay, privacy rules, and when to enrich at the form or in the CRM.