Comparison · Email analytics
GetResponse vs Mailchimp for email marketing
The short answer
Mailchimp is the best-known name, with a free plan for 250 contacts and A/B plus multivariate testing on its Premium plan. GetResponse includes unlimited email sends on every paid plan, a landing page builder from Starter, revenue reports and unlimited automations from Marketer, and webinars and courses from Creator. Teams that want email, landing pages and webinars from one vendor look at GetResponse; teams that value Mailchimp's ecosystem of integrations and familiarity stay with Mailchimp.
On this page 5 sections
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Side by side
| GetResponse | Mailchimp | |
|---|---|---|
| Free option | Free version after the 14-day trial (landing pages up to 1,000 visitors a month, GetResponse badge) | Free plan: 250 contacts, 500 sends a month |
| Entry paid plan | Starter EUR 16 per month for 1,000 contacts (EUR 13.12 billed yearly) | Essentials, priced by contacts |
| Sending limits | Unlimited sends on paid plans | A multiple of your contact count (10x on Essentials, 12x on Standard, 15x on Premium) |
| Automation | One custom workflow on Starter, unlimited from Marketer | Up to 4 flow steps on Essentials, up to 200 flows on Standard and Premium |
| Testing | Not stated by plan on the pricing page | Multivariate and A/B testing listed on Premium |
| Reporting | Revenue and custom reports from Marketer | Custom reports from Standard |
| Beyond email | Landing pages, webinars, website builder, courses | A long-established integration ecosystem (not compared on the pricing page) |
When GetResponse fits better
- You send often to a mid-size list and do not want sending caps tied to contact count.
- You want landing pages, automation and webinars without stitching three tools together.
- You sell online and want abandoned-cart flows and revenue reports on a mid-tier plan.
When Mailchimp fits better
- Your list is under 250 contacts and the free plan covers you.
- Your shop, CRM or booking tool has a well-worn Mailchimp integration you rely on.
- You need multivariate testing of subject lines and content.
Measure the same way in both
Since Apple Mail Privacy Protection began preloading images, open rates overstate engagement for many lists. Compare platforms on clicks, conversions and revenue per email, tag every link with UTM parameters so GA4 sees the same thing either way, and read email marketing metrics for what each number means.
More choices: best email marketing analytics tools and Mailchimp alternatives. Track list health with the email list growth calculator.
Based on each vendor’s published features as of October 2026. We have not tested these products in a live account. Product names are trademarks of their owners.
Questions
- Does GetResponse have a free plan?
- GetResponse offers a 14-day free trial with no credit card, after which you can keep a free version with limits: landing pages capped at 1,000 unique visitors a month and a GetResponse badge on emails (pricing page, October 2026).
- How many contacts does Mailchimp's free plan allow?
- Mailchimp's Free plan allowed 250 contacts and up to 500 sends a month (250 a day) in October 2026, without automation or custom reports.