Spec sheet · Email analytics
Sender
The short answer
Low-cost email and SMS marketing with automation, popups and a free plan up to 2,500 subscribers.
On this page 4 sections
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Spec sheet
REF SENDER- Includes
- Email builder, 100+ templates, automation, segmentation, transactional email, SMS
- Capture
- Popups, forms and landing pages
- Integrations
- WordPress, WooCommerce, Shopify, PrestaShop, Zapier and others
- Free plan or trial
- Free Forever plan: up to 2,500 subscribers and 15,000 emails a month; 14-day Professional trial
- Starting price
- Standard from $6.30 per month for 500 subscribers, billed annually ($75.60 for the first year, including a 30% first-time discount)As of October 2026, from Sender’s pricing page. Prices change; check before buying.
What Sender does
Sender is an email marketing platform for small businesses and online stores: a drag-and-drop builder, more than 100 templates, automation with premade workflows, segmentation, transactional email, landing pages, and popups and forms. It integrates with WordPress, WooCommerce, Shopify, PrestaShop and Zapier, among others.
Its free plan is unusually generous: up to 2,500 subscribers and 15,000 emails a month, with no daily sending limit. For measurement, the questions to ask of any email tool are whether it tags links with UTM parameters automatically, whether it reports clicks and conversions per campaign, and whether revenue is attributed by order data from your store. Check those on the vendor's feature pages, and read email marketing metrics for which numbers to trust.
A good fit for
- Small stores and creators starting a list who want automation without a monthly bill.
- WooCommerce and Shopify shops that want abandoned-cart and welcome flows.
Probably not for
- Teams that need deep multi-touch revenue attribution inside the email tool.
- Cold outreach to bought lists: email marketing platforms prohibit it.
Alternatives
- GetResponse: Email plus webinars, funnels and landing pages.
- Mailchimp: The best-known email marketing platform.
- Brevo: Email, SMS and transactional email, priced by volume sent.
Where we discuss Sender
- Sender pricing: free plan, Standard and Professional
- Sender vs Mailchimp: low-cost email marketing compared
- Best email marketing tools for analytics and deliverability (2026)
- Mailchimp alternatives: 5 options compared
- Email marketing metrics that still mean something
- UTM parameters explained (with a free UTM builder)
This spec sheet is based on Sender’s own published materials, read on 19 October 2026. We have not run the product in a live account, and features change; confirm anything important with the vendor. Sender is a trademark of its owner; its mention here does not imply endorsement. See our editorial policy.