Pricing · Email analytics
Sender pricing: free plan, Standard and Professional
The short answer
Sender's Free Forever plan covers up to 2,500 subscribers and 15,000 emails a month with Sender branding. At 500 subscribers, Standard is $6.30 a month and Professional $10.50 a month on annual billing, including a 30% first-year discount for new users. Pay as you go starts at $29 for 5,000 emails.
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Plans and prices
Read 19 October 2026| Plan | Price | Includes |
|---|---|---|
| Free Forever | $0 | Up to 2,500 subscribers and 15,000 emails a month, 1 seat, automation, forms, landing pages, Sender branding |
| Standard, 500 subscribers | $6.30 per month on annual billing ($75.60 for the first year, $108 list) | 6,000 emails a month (12x subscribers), 3 seats, no branding, SMS, A/B testing, ecommerce reports |
| Professional, 500 subscribers | $10.50 per month on annual billing ($126 for the first year, $180 list) | 12,000 emails a month (24x subscribers), 10 seats, advanced automation and reports, priority support |
| Pay as you go | $29 for 5,000 emails ($5.80 per 1,000) | Credits for occasional senders |
| Enterprise | Custom | Unlimited emails, success manager, SSO, SLA |
Source: sender.net pricing page, read 19 October 2026. Vendors change prices, discounts and limits often; confirm on the vendor’s page before you buy. Taxes are extra where they apply.
What drives the bill
Subscribers, with a send cap tied to them: Standard allows 12 sends per subscriber a month and Professional 24. The subscriber slider on the page runs from 500 to 200,000, but the page only printed prices at 500, so move the slider to your list size for a real quote. The 30% discount is for the first year only; the list price applies after.
Measurement features
A/B testing and advanced ecommerce reports arrive on Standard. For a small list that only needs opens, clicks and unsubscribes, the free plan's reports may be enough. Read email marketing metrics that matter before choosing on reporting.
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Questions
- Is Sender really free?
- Sender's Free Forever plan costs $0 for up to 2,500 subscribers and 15,000 emails a month, with Sender branding, according to its pricing page on 19 October 2026.
- How much is Sender's paid plan?
- At 500 subscribers, Standard was $6.30 a month and Professional $10.50 a month on annual billing, including a 30% first-year discount for new users, on 19 October 2026. Prices rise with subscriber count.