Pricing · Call tracking
CallRail pricing: plans and what drives the cost
The short answer
CallRail's plans run from $50 a month (Lead Tracking) to $195 a month (Lead Conversion Complete), in US dollars, and every plan adds usage on top. Each includes 5 local numbers, 250 local minutes and 25 texts a month; extra local numbers are $3 each and toll-free numbers $5. Paying yearly saves up to 10%, and every account starts with a 14-day free trial.
On this page 6 sections
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Plans and prices
Read 19 October 2026| Plan | Price | Includes |
|---|---|---|
| Lead Tracking | $50 per month plus usage | Call tracking: 5 local numbers, 250 local minutes, 25 SMS a month |
| Lead Tracking Complete | $95 per month plus usage | Lead Tracking plus 1,000 form submissions a month ($0.02 each after) |
| Lead Conversion | $150 per month plus usage | Lead Tracking plus 10,000 call transcription minutes and conversation analysis minutes |
| Lead Conversion Complete | $195 per month plus usage | Lead Conversion plus 1,000 form submissions a month |
| AI Voice Assistant | From $95 per month | AI answering for calls; adding Lead Tracking costs extra |
Source: callrail.com pricing page, read 19 October 2026. Vendors change prices, discounts and limits often; confirm on the vendor’s page before you buy. Taxes are extra where they apply.
What drives the bill
The base fee is the smaller part of the decision for most accounts. CallRail bills usage on top of every plan, and three things move it:
- Tracking numbers. Each plan includes 5 local numbers. Dynamic number insertion needs a pool of numbers sized to your traffic, so a busy site or an agency with many campaigns can need far more. Extra local numbers are $3 each a month and toll-free numbers $5.
- Minutes. 250 local minutes are included. Toll-free minutes are $0.08 each. The page showed two different figures for extra local minutes ($0.05 and $0.06), so check the rate in your quote.
- Texts and forms. 25 SMS are included and extra texts are $0.03 each. The Complete plans include 1,000 form submissions, then $0.02 each.
Usage is billed monthly even on a yearly plan: annual billing takes the 12-month base fee up front and still invoices the previous month's usage each month. CallRail's page states that usage charges are not refundable.
Which plan fits
- Lead Tracking if the job is attributing calls to sources and sending them to Google Ads or GA4.
- Lead Tracking Complete if web forms matter as much as calls and you want both in one lead list.
- Lead Conversion if you want calls transcribed and analysed (who booked, who asked for a quote) rather than only counted.
Estimate your own cost
Count the numbers you need first. A common starting point for dynamic number insertion is enough numbers that one is never shown to two visitors within the attribution window, so peak hourly visitors from tracked sources is the figure to look at. Then add expected call minutes above 250. As a worked example on the figures above: Lead Tracking with 10 extra local numbers is $50 plus $30, or $80 a month before minutes. Add 1,000 toll-free minutes and the toll-free line adds $80 (plus the $5 number).
If you also run a CRM-side lead tracker or Google's own call tracking, compare what each adds before paying for both. CallRail vs Google Ads call tracking sets out what the free option misses.
Cheaper or different options
WhatConverts starts lower ($30 a month for call tracking on a single account, read the same day) and treats forms, chats and calls as one lead list: see WhatConverts pricing and CallRail vs WhatConverts. For a wider list read CallRail alternatives and the best call tracking software. To check that tracked calls pay for themselves, run your numbers through the CPA calculator.
Questions
- How much does CallRail cost per month?
- CallRail's Lead Tracking plan is $50 a month plus usage, and the top Lead Conversion Complete plan is $195 a month plus usage, according to its pricing page on 19 October 2026. Each includes 5 local numbers, 250 local minutes and 25 texts.
- Does CallRail have a free trial?
- Yes. CallRail's pricing page says every account starts with a 14-day free trial with no credit card required, and billing starts after the trial.
- Is CallRail cheaper billed yearly?
- CallRail says a yearly plan saves up to 10%. The yearly base fee is paid up front, and usage above the plan's allowance is still billed monthly.
Sources
Read next
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