Spec sheet · CRO and testing
Leadpages
The short answer
Landing page builder with A/B and multivariate testing, AI traffic routing and click and scroll heatmaps.
On this page 4 sections
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Spec sheet
REF LEADPAGES- Builds
- Landing pages, sites, forms; AI page generation
- Testing
- Manual A/B (Grow); multivariate and Smart Traffic routing (Optimize)
- Analytics
- UTM-tracked analytics history (90 days to 24 months by plan); heatmaps on Optimize
- Integrations
- HubSpot, Salesforce, Mailchimp, Klaviyo, Stripe, Shopify, Google Sheets; GA, Google Ads and Meta tags
- Free plan or trial
- 7-day free trial on every plan (card required, not charged until day 7)
- Starting price
- Pro from $29 per month billed monthly; A/B testing starts on Grow at $99 per month billed monthly; annual billing saves 20%As of October 2026, from Leadpages’s pricing page. Prices change; check before buying.
What Leadpages does
Leadpages builds landing pages, sites and forms with AI page generation, and its pricing page splits plans into publishing (Pro, Business) and testing and optimisation (Grow, Optimize). Grow adds manual A/B testing, dynamic text replacement to match ad copy, and anonymous visitor detection with lead enrichment. Optimize adds multivariate testing of up to four variants, Smart Traffic that routes each visitor to the variant most likely to convert, and click and scroll heatmaps.
Analytics history with UTM tracking runs from 90 days on Pro to 24 months on Optimize. It integrates with HubSpot, Salesforce, Mailchimp, Klaviyo, Stripe, Shopify and Google Sheets, and supports the Google Analytics, Google Ads and Meta tags. A test needs enough traffic to mean anything: run your numbers through the A/B test calculator before you start one.
A good fit for
- Small businesses and agencies running paid traffic to dedicated landing pages.
- Marketers who want testing and heatmaps without adding a separate testing tool.
Probably not for
- Pages with a few hundred visits a month: an A/B test will not reach significance in a useful time.
- Teams testing inside an existing site or app, where an on-site experimentation tool fits better.
Alternatives
Where we discuss Leadpages
- Leadpages pricing: which plan includes A/B testing
- Leadpages vs Unbounce for landing pages and A/B testing
- Best heatmap and CRO tools for small business websites (2026)
- Best landing page builders with A/B testing and analytics (2026)
- Unbounce alternatives: 5 options compared
- A/B testing for small business: traffic and significance
- Heatmaps and session recordings explained
This spec sheet is based on Leadpages’s own published materials, read on 19 October 2026. We have not run the product in a live account, and features change; confirm anything important with the vendor. Leadpages is a trademark of its owner; its mention here does not imply endorsement. See our editorial policy.