Pricing · CRO and testing
Leadpages pricing: which plan includes A/B testing
The short answer
Leadpages costs $29 a month (Pro, 1 site), $49 (Business, 2 sites), $99 (Grow, 4 sites) and $199 (Optimize, 6 sites) on monthly billing; annual billing saves 20%. A/B testing starts on Grow, with up to 6 variants a page. Multivariate testing, Smart Traffic and heatmaps are Optimize only. Every plan has a 7-day trial that needs a card.
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Plans and prices
Read 19 October 2026| Plan | Price | Includes |
|---|---|---|
| Pro | $29 per month, billed monthly | 1 site, 25 pages, no A/B testing, 90 days of analytics |
| Business | $49 per month | 2 sites, 50 pages, no A/B testing, 12 months of analytics, lead CSV export |
| Grow | $99 per month | 4 sites, unlimited pages, manual A/B testing (6 variants), personalisation, anonymous traffic detection |
| Optimize | $199 per month | 6 sites, A/B and multivariate testing, Smart Traffic, heatmaps, 24 months of analytics, 3 seats |
| Enterprise | Custom | Sales-led |
Source: leadpages.com pricing page, read 19 October 2026. Vendors change prices, discounts and limits often; confirm on the vendor’s page before you buy. Taxes are extra where they apply.
The testing line
If you are buying a landing page builder to run experiments, the two cheapest plans will not do it: A/B testing starts on Grow at $99 a month. Analytics retention also differs widely (90 days on Pro, 24 months on Optimize), which matters if you compare seasons.
Before you pay for testing
A test needs traffic. At a 3% conversion rate, detecting a lift to 3.6% needs roughly 14,000 visitors per variant at 95% confidence and 80% power. Check your own numbers in the A/B test sample size calculator before choosing a plan for its testing features.
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Questions
- Does Leadpages include A/B testing?
- Only on the Grow ($99 a month) and Optimize ($199 a month) plans, according to Leadpages' pricing page on 19 October 2026. Optimize adds multivariate testing.
- How much does Leadpages cost?
- Leadpages' plans cost $29, $49, $99 and $199 a month on monthly billing, with 20% off for annual billing, according to its pricing page on 19 October 2026.
Sources
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