Comparison · CRO and testing
Leadpages vs Unbounce for landing pages and A/B testing
The short answer
Both build landing pages and route traffic to the best-performing variant with AI (Smart Traffic on both). Leadpages has no traffic caps, starts at $29 per month, and adds A/B testing from its Grow plan and heatmaps on Optimize. Unbounce caps monthly visitors by plan, starts at $29 per month ($22 billed annually), and includes A/B testing from its Experiment plan. Small businesses with growing traffic look at Leadpages' uncapped plans; teams already running paid traffic at volume and experimentation look at Unbounce.
On this page 5 sections
Affiliate disclosure: the “Visit” links below are affiliate links. We may earn a commission at no extra cost to you, and that does not change what we recommend. How we make money.
Side by side
| Leadpages | Unbounce | |
|---|---|---|
| Entry plan | Pro $29 per month: 1 site, 25 pages | Starter $29 per month ($22 billed annually): up to 500 visitors |
| Traffic limits | No traffic caps on any plan | 500 to 50,000 visitors a month by plan |
| A/B testing | Grow ($99): up to 6 variants; Optimize ($199): multivariate | Experiment ($149, $112 annually): unlimited A/B tests |
| AI traffic routing | Smart Traffic on Optimize | Smart Traffic (AI traffic optimisation) on Optimize |
| Heatmaps | Click and scroll heatmaps on Optimize | Not stated on the pricing page |
| Conversions | Not capped | No conversion cap |
| Trial | 7 days; card required, not charged until day 7 | 14 days, no card |
When Leadpages fits better
- Traffic is growing and you do not want to move up a plan because of visitor caps.
- You want landing pages and a small site from one builder.
- You want heatmaps and personalisation without another tool, on Optimize.
When Unbounce fits better
- You run many paid campaigns and want testing at the centre of the workflow.
- You want unlimited subdomains and multiple root domains for clients.
- Your agency needs an agency plan.
Testing honestly on small traffic
Most small-business pages do not get enough traffic for a classic A/B test to finish in weeks. Work out the sample size before you start with the A/B test calculator, test big changes (offer, headline, form length) rather than button colours, and do not stop a test the moment it crosses 95%. See A/B testing for small business.
More options: Unbounce alternatives and best landing page builders.
Based on each vendor’s published features as of October 2026. We have not tested these products in a live account. Product names are trademarks of their owners.
Questions
- Does Leadpages limit traffic?
- No. Leadpages' pricing page said there are no traffic caps on any plan in October 2026; its Grow and Optimize plans limit only anonymous traffic detection and lead enrichment volumes.
- Which Unbounce plan includes A/B testing?
- In October 2026 Unbounce listed unlimited A/B testing from its Experiment plan, $149 per month or $112 billed annually, with AI traffic optimisation on Optimize.