Pricing · Social listening
Later pricing: Starter, Growth and Scale
The short answer
Later costs $18.75 a month (Starter), $37.50 a month (Growth) or $82.50 a month (Scale), billed yearly in US dollars with tax extra. Plans differ in social sets (8 profiles per set), users, post limits and how far back analytics go: 3 months on Starter, 1 year on Growth, 2 years on Scale. Each has a 14-day free trial.
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Plans and prices
Read 19 October 2026| Plan | Price | Includes |
|---|---|---|
| Starter | $18.75 per month, billed yearly | 1 social set (8 profiles), 1 user, 30 posts per profile, 5 AI credits, 3 months of analytics |
| Growth | $37.50 per month, billed yearly | 2 social sets (16 profiles), 2 users, 180 posts per profile, 50 AI credits, 1 year of analytics |
| Scale | $82.50 per month, billed yearly | 6 social sets (48 profiles), 4 users, unlimited posts, 100 AI credits, 2 years of analytics |
| Add-ons (Growth and Scale) | $11.25 per extra social set; $3.75 per extra user; $3.75 per 100 AI credits (monthly) | Not available on Starter |
Source: later.com pricing page, read 19 October 2026. Vendors change prices, discounts and limits often; confirm on the vendor’s page before you buy. Taxes are extra where they apply.
What drives the bill
Social sets and users. A social set is one profile on each network (Later counts 8 profiles to a set), so an agency managing several brands needs a set per brand. Starter cannot add sets or users, so growth means a plan change. Later says yearly billing gives 3 months free (25% off); the page did not show monthly-billed prices.
The analytics question
For measurement, the line that matters is analytics history. Starter's 3 months is too short for year-on-year comparisons; Growth keeps a year. If you report on social ROI, decide how you will attribute site visits and sales first, with UTM-tagged links from every post: see how to measure social media ROI and the UTM builder.
Compare
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Questions
- How much does Later cost?
- Later's plans cost $18.75, $37.50 and $82.50 a month, billed yearly in US dollars with taxes extra, according to its pricing page on 19 October 2026. Each has a 14-day free trial.
- What is a social set on Later?
- One profile per social network. Later counts 8 profiles to a set; Starter includes 1 set, Growth 2 and Scale 6, and Growth and Scale can buy more at $11.25 a month each.
Sources
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