Free tool
UTM builder
The short answer
Paste a destination URL, fill in source, medium and campaign, and copy the tagged link. Values are lowercased and spaces become hyphens, so your reports stay clean. Everything runs in your browser, and the page address remembers your inputs so you can share the builder with your team.
UTM builder
Where the link is placed: newsletter, linkedin, partner-name
Kind of channel: email, social, cpc, referral, qr
Campaign name: spring-sale-2026
Optional: the paid keyword
Optional: which link or creative
Your tagged link
- utm_source=newsletter
- utm_medium=email
- utm_campaign=october-2026
Quick reference
| Channel | utm_source | utm_medium |
|---|---|---|
| Newsletter | newsletter | |
| LinkedIn post | social | |
| Paid LinkedIn ad | cpc | |
| Partner website | partner-name | referral |
| Printed QR code | flyer-name | qr |
| Affiliate | affiliate-name | affiliate |
Google Ads links do not need UTMs when auto-tagging is on. Never put UTM-tagged links on your own site's internal pages: they start a new session and overwrite the visitor's real source.
For the full explanation see UTM parameters explained, and for getting the source onto every lead, how to track form submissions and leads.