Pricing · Email analytics
Instantly pricing: outreach plans and bundles
The short answer
Instantly's Growth outreach plan costs $47 a month for 5,000 emails and 1,000 uploaded contacts, with unlimited sending accounts and warm-up. Bundles that add lead-database credits start at $94 a month, or $85 a month on yearly billing (Starter), with Scale at $194 ($175 yearly) and Agency at $555 ($500 yearly).
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Plans and prices
Read 19 October 2026| Plan | Price | Includes |
|---|---|---|
| Growth (outreach) | $47 per month; $37.60 per month yearly | 5,000 emails a month, 1,000 uploaded contacts, unlimited email accounts and warm-up, chat support |
| Starter bundle | $94 per month; $85 per month yearly | Growth outreach plus Growth Credits: 1,500 credits a month, 450M+ lead database, AI sales agent |
| Scale bundle | $194 per month; $175 per month yearly | 100,000 emails, 25,000 contacts, 5,000 credits, AI reply agent, premium live support |
| Agency bundle | $555 per month; $500 per month yearly | 500,000 emails, 100,000 contacts, 10,000 credits |
| Enterprise and VIP | Custom | Private deliverability network, managed set-up |
Source: instantly.ai pricing page, read 19 October 2026. Vendors change prices, discounts and limits often; confirm on the vendor’s page before you buy. Taxes are extra where they apply.
What drives the bill
Emails sent per month and contacts uploaded on the outreach side, and credits on the lead-data side. Instantly sells the two separately and as bundles. The bundles labelled their yearly price as a 10% saving.
What it does not include
Mailboxes and domains. Instantly sends through email accounts you connect, so the cost of sending domains and inboxes (often a few dollars per inbox a month at your email provider) sits outside this bill. Cold email also carries legal duties: CAN-SPAM in the US requires a working opt-out and a postal address, and GDPR and PECR restrict unsolicited email to individuals in the EU and UK. Not legal advice.
Measurement
Reply rate and positive-reply rate are the metrics that matter for outbound, not opens: Apple Mail Privacy Protection inflates opens. See email marketing metrics that matter.
Compare
Instantly vs Lemlist, Amplemarket vs Apollo and the best cold email software. Keep lists clean before sending: Bouncer vs ZeroBounce.
Questions
- How much does Instantly cost?
- Instantly's Growth outreach plan was $47 a month for 5,000 emails on 19 October 2026, and its bundles with lead credits cost $94, $194 and $555 a month, or $85, $175 and $500 a month on yearly billing.
- Does Instantly charge per email account?
- No. Its outreach plans list unlimited email accounts and unlimited warm-up; plans are limited by emails sent and contacts uploaded per month.
Sources
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