Comparison · Email analytics
Instantly vs lemlist for cold email
The short answer
Instantly prices by sending volume and contacts, with unlimited email accounts and unlimited warm-up on every outreach plan, so it suits teams that spread volume over many inboxes. lemlist prices by user and adds LinkedIn, SMS, WhatsApp and calling steps on its Multichannel plan. Volume-first email programmes lean to Instantly; teams that want multichannel sequences in one tool lean to lemlist.
On this page 5 sections
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Side by side
| Instantly | lemlist | |
|---|---|---|
| Pricing basis | Per workspace, by emails and contacts a month | Per user |
| Entry plan | Growth $47 per month ($37.60 billed annually): 5,000 emails, 1,000 contacts | Email $69 per month ($55 billed yearly): 50,000 emails |
| Email accounts | Unlimited, with unlimited warm-up | Unlimited senders on Email; 5 per user on Multichannel |
| Multichannel | Email-focused | LinkedIn automation, SMS, dialer on Multichannel ($109 per month, $87 yearly) |
| Lead database | 450M+ B2B leads with credits | 650M+ leads; enrichment credits as an add-on |
| Trial | Free start, no card; length not stated | 14 days with Multichannel features and 200 credits |
When Instantly fits better
- You run email-only outreach and want to rotate many sending inboxes without paying per inbox.
- One operator runs campaigns for a whole team or for agency clients.
- You want warm-up included for every connected account.
When lemlist fits better
- Sequences mix email with LinkedIn steps, calls or SMS.
- Each rep runs their own campaigns and per-user pricing maps to your team.
- You want enrichment and intent signals bought as add-ons in the same tool.
Visit lemlist to start its 14-day trial with Multichannel features.
What to measure
Reply rate and positive reply rate per sending domain matter more than opens, which are distorted by privacy features and often switched off in cold email to protect deliverability. Watch bounce rate closely: verify lists before sending, and pause a domain whose bounce or complaint rate climbs.
More options: best cold email software and Amplemarket vs Apollo.
Based on each vendor’s published features as of October 2026. We have not tested these products in a live account. Product names are trademarks of their owners.
Questions
- How much does Instantly cost?
- Instantly's Growth outreach plan cost $47 per month billed monthly, or $37.60 per month billed annually, for 5,000 emails and 1,000 uploaded contacts a month, with unlimited email accounts and warm-up (pricing page, October 2026).
- Is lemlist priced per user?
- Yes. lemlist's pricing FAQ says pricing is based on the number of users; the Email plan was $69 per month billed monthly, or $55 per month billed yearly, in October 2026.