Pricing · CRO and testing
Hotjar pricing in 2026: what replaced it
The short answer
You can no longer buy Hotjar as a new customer. Hotjar is part of Contentsquare, hotjar.com/pricing redirects to Contentsquare's pricing page, and Contentsquare says new Hotjar accounts cannot be created. New users get Contentsquare's free plan (up to 200,000 sessions a month) or Growth at $39 a month billed yearly ($49 monthly), with a 15-day Growth trial.
On this page 6 sections
Plans and prices
Read 19 October 2026| Plan | Price | Includes |
|---|---|---|
| Contentsquare Free | $0 | Up to 200,000 sessions a month, 100 survey responses a month, 10+ integrations |
| Contentsquare Growth | $39 per month billed yearly; $49 billed monthly | 7,000 to 240,000+ monthly sessions; 15-day trial with no card |
| Pro | Custom | Sales-led |
| Enterprise | Custom | Sales-led |
Source: contentsquare.com pricing page, read 19 October 2026. Vendors change prices, discounts and limits often; confirm on the vendor’s page before you buy. Taxes are extra where they apply.
What happened to Hotjar
Contentsquare's Hotjar page says "Hotjar is now part of Contentsquare" and that the two platforms have merged. Existing Hotjar users log in with the same credentials. For comparison, the page lists the old Hotjar Free plan at 35 sessions a day and 20 survey responses a month, against Contentsquare Free at 200,000 sessions a month and 100 responses.
What drives the bill
Sessions recorded per month. Growth is priced by session tier from 7,000 upward. The page says Growth customers in Europe are billed in euros and elsewhere in US dollars.
Do you need a paid plan
For most small sites the free plan's session allowance is generous. You pay for the longer data retention, more survey responses and features that come with Growth. Before paying, decide what you will change based on the recordings: heatmaps answer "what do people click" but not "did this change lift conversions". For that you need a test: read heatmaps and session recordings explained and A/B testing for small business.
Alternatives
Microsoft Clarity is free. For feedback surveys see Survicate vs Hotjar. The full list: Hotjar alternatives and the best heatmap and CRO tools.
Questions
- Can I still sign up for Hotjar?
- No. Contentsquare's Hotjar page said on 19 October 2026 that it is no longer possible to create a new Hotjar account, and directs new users to Contentsquare's free plan. Existing Hotjar users can still log in.
- How much does Contentsquare cost?
- Contentsquare's Free plan covers up to 200,000 sessions a month, and Growth costs $39 a month billed yearly or $49 billed monthly, according to its pricing page on 19 October 2026. Pro and Enterprise are custom.
Sources
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